Masoumeh Ghalenoei; ALI MOHAMMAD safanya; Reza Nikbakhsh; Hamidreza Talaei
Abstract
In today's age, when the concepts of communication, competition, customerism, and business are inextricably linked, electronic marketing as an element of existing business and business plays a central role in maintaining and surviving businesses through attracting and retaining customers, introducing ...
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In today's age, when the concepts of communication, competition, customerism, and business are inextricably linked, electronic marketing as an element of existing business and business plays a central role in maintaining and surviving businesses through attracting and retaining customers, introducing and introducing them. products and creating motivation to feel the need to buy, the main purpose of the current research is to analyze the factors affecting digital marketing in sports clubs in Tehran. The current research is of mixed model (qualitative-quantitative) or grand theory type. In which, qualitative method is used to collect the variables in the context of real life through interviews. The statistical population was used in the qualitative part of the research, with the interview method, according to experts and specialists who had more than 10 years of direct experience in managing sports marketing in social media, which ultimately led to the extraction and identification of variables. And the saturation sampling method was used. 20 in-depth semi-structured interviews were conducted to the theoretical saturation of experts. In the quantitative part of this research, the statistical population is the managers of sports clubs in Tehran province, 384 people were selected as the sample size using the cluster sampling method and the Cochran formula. The statistical analysis of this research is on two qualitative and quantitative levels. Done. At the qualitative level, content analysis and coding were used, and at the quantitative level, the analysis was done with spss software. .
zahra bozorgzadeh; Abolfazl Farahani; farideh ashrafganjouei; Ali Mohammad Safania; mohsen bagherianfarahabadi
Abstract
purpose of this study was to identify the factors affecting brand narcissism in the Iranian sports industry.A qualitative research method based on a descriptive-survey strategy based on the Charmes-based data theory. The statistical population of the study consisted of all sports marketing experts and ...
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purpose of this study was to identify the factors affecting brand narcissism in the Iranian sports industry.A qualitative research method based on a descriptive-survey strategy based on the Charmes-based data theory. The statistical population of the study consisted of all sports marketing experts and sports management experts as well as experts in marketing and brand awareness. Twelve individuals were selected for in-depth interviews using targeted and snowball techniques. Descriptive statistical techniques (frequency percentage, hearing formula) and hidden content analysis techniques in the form of phenomenological strategy (open and axial coding) by MAXQDA18 software were used for data analysis.Based on the results, 11 main categories include brand belonging (personal experience, brand fascination, brand loyalty, respect), social factors, brand identity, brand attitude (brand reputation, brand image), celebrities, sponsors , Advertising included (commercial advertising, verbal advertising), brand reputation included (integration with sports, brand nature), ethical and behavioral characteristics included (consumer behavior, biological characteristics, personality traits), brand differentiation with other competitors and agents Media were identified as influencing factors on brand narcissism.Considering these variables will lead to more sales and profit generation companies and more loyal customers, and this reflects the nature of brand narcissism dynamics for strategic vision development.
omalbanin azmsha; Abolfazl Farahani; Ali Mohammad Safania; Shiva Azad Fada
Abstract
The aim of this research was designing a conceptual model for Sports Research Application in Iran. The qualitative research method was selected with a systematic exploratory approach. The statistical population consisted of two parts: experts (professors, managers, etc.) and information resources (articles, ...
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The aim of this research was designing a conceptual model for Sports Research Application in Iran. The qualitative research method was selected with a systematic exploratory approach. The statistical population consisted of two parts: experts (professors, managers, etc.) and information resources (articles, documents, etc.). A statistical sample of sufficient numbers (theoretical saturation) was sampled by judgment (17 people and 72 documents). The research tools included the study of systematic libraries and structured exploratory interviews. The validity of the research was evaluated and confirmed based on the legal validity of the sample, the content validity of the instruments and the agreement between the correctors. The extracted conceptual framework included 4 general levels, 12 perspectives, 34 dimensions, and 116 key components. The four conceptual levels of the model include; it is an ecosystem (capacities), a system (capabilities), a structure (strategies) and a function (achievements). The four conceptual levels of the model include is; Ecosystem (Capacities of the Scientific System, Development of the Sports System and Scientific Developments in International Sports), System (executive capabilities, industry, sports science system), Structural (research management, resource provision, research services and research development), and functional (usability, scope and consequences of application). Based on the results of research management in the field of sports it is suggested that the application of sports research be defined as a systemic and strategic flow and at the same time to improve the applicability of sports research to build capacity in the scientific, executive, industrial and social environment of sports.
کیهان keihan; Reza Nikbakhsh; Abolfazl farahani; Ali Mohammad Safania; Mohsen Bagherian Farahabadi
Abstract
The present study was conducted to model the development of sports businesses with an e-commerce approach. From the methodological point of view, the present study is of mixed type (quantitative and qualitative). The statistical population included sports management experts and specialists familiar with ...
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The present study was conducted to model the development of sports businesses with an e-commerce approach. From the methodological point of view, the present study is of mixed type (quantitative and qualitative). The statistical population included sports management experts and specialists familiar with business and e-commerce. Targeted sampling methods and theoretical saturation index were used for sampling and 24 experts and experts were interviewed. In the qualitative section, the Delphi technique was used in three stages, so that the findings of all two of them were presented in three stages and the first three were used. To confirm this, the retest method was used and the results showed that the relationship between the percentage of agreement within the subject is equal to 0.92, which is appropriate. After identifying the factors affecting the development of sports businesses with the e-commerce approach, the factors in the matrix table were compiled as a questionnaire and provided to the research sample and they were asked to complete the questionnaires based on the ISM method. To determine the causal relationships of the indicators, the structural-interpretive modeling method was used and Micmac software was used to draw the model. Finally, 7 major categories including legal environment, management, environmental, education and awareness, organizational, cultural and social, and innovation and creativity in the development of sports business models with e-commerce approach were identified.
Sadegh Rezaei; Abolfazl Farahani; Ail asghar Doroudian; Ali Mohammad Safania
Abstract
One of the necessary conditions for realizing the growth and development of sports spaces is to identify and identify the factors and problems facing these spaces and provide appropriate solutions for its development. One of the issues that can have a huge impact on the development of the sports arena ...
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One of the necessary conditions for realizing the growth and development of sports spaces is to identify and identify the factors and problems facing these spaces and provide appropriate solutions for its development. One of the issues that can have a huge impact on the development of the sports arena is economic issues. Therefore, the purpose of the present study was to develop a model of development of sport space in Tehran with resistance economics approach. The selected samples in this study were experts, experts, experts and faculty members (sport management and economics) who were selected in a purposeful manner. After about 20 hours of in-depth interviews with 16 selected samples, theoretical saturation was achieved and the interviews were implemented based on the results of field interviews in maxqda 12, the qualitative model with 106 concepts of 24 axial codes and 5 codes. There was a selection. The results of the present study show that the factors involved in formulating the model are obtained and are effective and include 5 main variables and its components that ultimately constitute the model of development of sports spaces in Tehran with emphasis on resistive economy that if implemented Sports spaces will be developed at a lower cost, so strategies needed alongside legislation such as empowering specialists, combating corruption in the sport, government support for the private sector, upgrading and enhancing sports engineering and fundraising can help develop the spaces. Become a sport with a resistive economy approach.
Zohreh Talebi; Reza Nikbakhsh; Ali Mohammad Safania
Abstract
In this research, the aim of the test of spiritual leadership model on sport commitment, sport satisfaction and productivity was calling and membership in individual and team sports. The statistical population included 409 athletes. .The method of this research is applied in terms of purpose and in terms ...
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In this research, the aim of the test of spiritual leadership model on sport commitment, sport satisfaction and productivity was calling and membership in individual and team sports. The statistical population included 409 athletes. .The method of this research is applied in terms of purpose and in terms of correlation method. For descriptive analysis of the data, descriptive statistics were used and for deductive analysis of the data, the Cronbach's alpha coefficient (for determining the reliability of the components of the questionnaire), KMO, and Bright Bartlett (for determining the sampling adequacy), factor analysis of the main components (for determining the structural validity), and structural equations (for model testing) were used. The data collection tool was a 40-item questionnaire of Fry's Spiritual Leadership (2016), 56 questions of Chelladurai sports satisfaction (1998), and 58 questions of Scanlan's sports commitment (2015).Based on the results, spiritual leadership in both individual and team sports has a positive and significant relationship with sport commitment, sport satisfaction and efficiency. Also, in both individual and team sports, the presence of mediating variables gives better fit and Two variables of sense of membership and self-actualization have been introduced as the mediator of the spiritual leadership effect on these three variables. Spiritual Leadership Increases Attraction, Fitness, and Productivity In Team and Individual Sports.
Elham Moradi; Alimohammad Safania; Hossein Poorsoltani Zarandi
Abstract
organizational citizenship behavior is a factor that can lead to increase organizational efficiency, organizational innovation and competitive advantage. Therefore the aim of this study was to investigate the mediating role of organizational justice (OJ) in the causal relationship between dimensions ...
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organizational citizenship behavior is a factor that can lead to increase organizational efficiency, organizational innovation and competitive advantage. Therefore the aim of this study was to investigate the mediating role of organizational justice (OJ) in the causal relationship between dimensions of organizational silence (OS) with organizational citizenship behavior (OCB) in staff of youth and sport organizations of Khouzestan province and providing a conceptual model. Statistical population was all of the staff of youth and sport organizations of the Khuzestan province. Statistical samples on the base of Krejcie and Morgan table were 210 person (143-male, 58-female), that were selected by si random sampling. In order to gather data, OS questionnaire (Van Dyne et al, 2003), OJ questionnaire (Niehoff & Moorman, 1993), and OCB questionnaire (Podsakeff et al, 1990), were used. Analyzing data and examining proposed model were done through structural equation modeling (SEM), by using SPSS-22 and AMOS-22 software packages. The results showed that there are significant relationships between OS dimensions and OJ with OCB. Also the results revealed that OJ can't play mediating role relationship between OS dimensions with OCB. It was concluded that OS decrease OCB and OJ can not impact on their relationship.
Simin Skandari Dastgiri; Ali Mohammad Amirtash; Ali Mohammad Safania
Volume 6, Issue 4 , March 2018, , Pages 19-26
Abstract
The purpose of this study was the effect of performance components evaluation as input on the efficiency of on Selected sport Federation in Iran. The research method was Descriptive – survey. the statistical population consist of Iran federations sport that selected. Researcher developed questionnaire ...
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The purpose of this study was the effect of performance components evaluation as input on the efficiency of on Selected sport Federation in Iran. The research method was Descriptive – survey. the statistical population consist of Iran federations sport that selected. Researcher developed questionnaire whit 38 question was used to collect data. Coronbachs Alfa coefficient was used to test the reliability of the questionnaire (= %81). X1 Variables as first Input include Financial component considered , X2, as second Input include Human Resources and Organizational Structure, X3, as third Input include management and Innovation Organizational Culture. Also Y1 Variables as first Output include Management component considered, and Y2, as second Output include financial component. Factor Analyses whit a Multiple Regression and Pearson Correlation was used to analyses the data. Results: the results multiple regression show that, the correlation between variable X2 and Y1 was 62% (38% coefficient of determination). The correlation between variable X2 and Y2 was 92% (85% coefficient of determination). the standard coefficient regression show that, X2 was important prognosis for the Y1 and have a higher weight. X2 have more relevant whit Y1 and Y2.generally the relationship between the independent variable and dependent variable was significant (05/0> p). Finally X2 play a significant role in improve org performance as a output shaft.
Simin Skandari Dastgiri; Ali Mohammad Amirtash; Ali Mohammad Safania
Volume 6, Issue 3 , February 2018, , Pages 33-41
Abstract
The aim of the study is to determine reference federations in order to benchmarking inefficient federations . Use of management patterns by efficient organization can be effective to create optimal route for efficiency organizations. In any society efficient organizations effect on the other ...
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The aim of the study is to determine reference federations in order to benchmarking inefficient federations . Use of management patterns by efficient organization can be effective to create optimal route for efficiency organizations. In any society efficient organizations effect on the other organizations' performance. So, the first step in the success of this project is the selection of reference organizations.14 selected important, medalist with sporting achievement Federations have been priority choosed . 112 samples were selected through staff, heads and managers of federations to fill in the questionaiers. To determine the validity of the questionnaire,it has been distributed among 11 experts and specialists in the field of sport management then after implementation the comments and suggestions it was confirmed with 0/92. And to determine the reliability of the questionnaire,it has been distributed among the provintial sport staff and confirmed with 0/81 reliability. DEA method as a non-parametric and efficient method, first determined efficient and inefficient federations then appointed reference federations for inefficient federations by use of impact coefficient method.Research method was descriptive-analytical and in terms of purpose is of Practical.To analyse data, MATLAB software was used. The results showed that wrestling, taekwondo and football federations were of efficient , important and references federations for other federations'performance.
