Ahmad Mahmoudi; Jalil Younesi; Mohammad Hasan Mottaghi Shahri; Javad Shahlaee Bagheri
Volume 5, Issue 1 , August 2016, , Pages 57-71
Abstract
The current study was aimed to standardize (reliability and validity evaluation) Persian version of customers’ satisfaction questionnaire. The statistical population of the study consisted of all customers of aerobic and bodybuilding clubs in Tehran who had a minimally 6- months record of joining ...
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The current study was aimed to standardize (reliability and validity evaluation) Persian version of customers’ satisfaction questionnaire. The statistical population of the study consisted of all customers of aerobic and bodybuilding clubs in Tehran who had a minimally 6- months record of joining these clubs (N=100000). Using Morgan’ table, 417 customers, through cluster sampling, were selected as the sample of this study. Data were collected through Yi Chin Liu (2008) questionnaire which included the following five factors: club appearance,attendants,convenience, promotion, facilities. The questionnaire scoring system employed Likert 1 to 5 scale (from 1 completely unsatisfied to 5 completely satisfied). Persian version of the questionnaire was verified and subsequently its cultural and conceptual validity was confirmed by specialist professors in sport marketing domain. Reliability of the questionnaire was calculated using Cronbach's Alpha coefficient (a=0.90). After that, Cronbach's alpha was used as measure of internal consistency, Bartlett's Sphericity test and the KMO index were adopted as measure of sampling adequacy and confirmatory factor analysis (CFA) was used for construct validity of the questionnaire. These analyses were performed by SPSS and Lisrel. The findings related to construct validity were based on T-value and correlation among variables. They showed that all questions had significant relationship with factors and were good estimators of their related factors. Moreover, values of =4.73, RMSEA=0.076, NNFL=0.91, AGFL=0.92 and PGFL=0.95 confirmed statistical model’s goodness of fit. Thus construct validity of data collection measure was in turn confirmed.
