Mohammad Deheshti; Javad Adabi Firouzjah; Mehdi ‎Fattahzadeh Fashkhami
Abstract
This study was conducted with the aim at investigating the sustainability of sport tourism in Guilan province from the perspective of sport tourists and the host community. The statistical population was all local residents and sport tourists who had traveled to Guilan province (cities of Fooman, Shaft, ...
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This study was conducted with the aim at investigating the sustainability of sport tourism in Guilan province from the perspective of sport tourists and the host community. The statistical population was all local residents and sport tourists who had traveled to Guilan province (cities of Fooman, Shaft, Lahijan, Talesh). 400 questionnaires were distributed and finally 392 questionnaires were completed. Descriptive statistics were used to analyze the data and radar models (AMOEBA) and Prescott-Allen barometer of sustainability were used to measure sustainability. The results showed that the level of sustainability of sport tourism in Guilan province in general in terms of the host community and sport tourists in all three components of sustainable development including economic (0.512), social, cultural (0.448) and environmental (0.449), is in the mode of "moderate sustainability" and is far from reaching the state of "sustainability". From the point of view of the host community, the economic dimension (0.493), the socio-cultural dimension (0.434) have moderate sustainability and the environmental dimension (0.386) is unsustainable. In terms of sport tourists, the economic dimension (0.532), socio-cultural dimension (0.463) and environmental dimension (0.513) have moderate sustainability. It is suggested that the officials have practical plans in order for the host community to enjoy the benefits of sport tourism, as well as to protect the natural environment.
Mohammad Deheshti; Javad Adabi Firoozjah
Abstract
Growing interest in social media marketing in the sports industry, especially among sports entertainment complexes, has led to this research to identify the characteristics of social media marketing activities, and check out the relationship between the theory of the Use & Satisfaction, purchase ...
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Growing interest in social media marketing in the sports industry, especially among sports entertainment complexes, has led to this research to identify the characteristics of social media marketing activities, and check out the relationship between the theory of the Use & Satisfaction, purchase intention and loyalty through a structural equation model. To collect data, a questionnaire was distributed online and physically among the 393 customers of sports amusement complexes of Hamedan. In terms of purpose, this research is an applied one and in terms of gathering its data, this research includes a descriptive-survey method. The instrument of the present study was a questionnaire. In this research, descriptive statistics methods including central tendencies and dispersion indices and inferential statistics methods including Pearson correlation, structural equations were used at the alpha level of 0/05. Spss.20 and Amos.18 software was used for data analysis and Amos software was used for structural equation modeling. The results indicate that there are significant relationships between "use and gratification components" and satisfaction. Also, significant relationships between satisfaction of purchase intention and loyalty and also purchasing intention and customer loyalty were reported respectively. and purchasing intention and customer loyalty has a significant relationship too. It seems that the approach of use and gratification can be used effectively in measuring customer satisfaction as well as the intention to purchase and loyalty of sports centers.
Mohammad Alimardani; Javad Adabi Firouzjah; Rohallah Ramezani
Abstract
The purpose this study was to evaluation the performance and ranking sport boards of Qom Province. This study is type descriptive and retrospective the information was collected, to field. Statistical population study included 41 sport boards was of Qom Province. Due to the low number of this population, ...
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The purpose this study was to evaluation the performance and ranking sport boards of Qom Province. This study is type descriptive and retrospective the information was collected, to field. Statistical population study included 41 sport boards was of Qom Province. Due to the low number of this population, holistic sampling method was used. Data was collected boards For the year 2013. To evaluate the performance boards was used of the method DEA. For czech list used in research to determine the best indexes the input and output the theoretical foundations, research literature,sport boards performance evaluation forms and comments were used 10 person of sports management professionals. Athletes, budget, coaches and referees as an input indicators and Sport for all, sport championship, sport events and educational activities as an output indicators were introduced. Information about the input and output components were collected in the format list. In order valuation some indicators the was used spectrums three scales and four Likert.In order study efficiency of boards was used of the two methods CCR and BCC output shaft, Model ranking Anderson–Peterson and sensitivity analysis test. Too software DEA Solver was used for analyze the efficiency of boards. The results showed that 18 boards were efficient in both pattern CCR and BCC and although the 10 Boards were efficient in pattern BCC But in pattern CCR were not efficient. Too result showed for ranking boards in pattern CCR the triple boards and in pattern BCC the lifesaving boards were the most efficient.
