FOROUGH MOHAMMADI; Masoumeh Kalateh Seifari; Mohammad hossein razavi; Mohammad Farsijani
Abstract
Organizations need to respond more quickly to changing needs, in order to improve their competitive advantage and to operate in global markets. This accountability is possible through global production management. Therefore, the purpose of this study was to develop an economic development model for Iran's ...
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Organizations need to respond more quickly to changing needs, in order to improve their competitive advantage and to operate in global markets. This accountability is possible through global production management. Therefore, the purpose of this study was to develop an economic development model for Iran's sports industry with a world class approach to production. Selected samples in this study were experts, economists and faculty members (sports marketing, industrial management), which were selected in a targeted manner. After over 15 hours of in-depth interviews with 15 selected samples, theoretical saturation was obtained and interviews were implemented. Based on the results of analysis of field interviews in the Nvivo 10 environment, the mentioned qualitative model was obtained with 85 concepts and 17 axial codes and 4 selective codes. The results of the present research show that economic development of the sports industry and its factors (institutional development, structure and ownership, media development, scientific and research development, development of supporters and income from them, human resource development, infrastructure development, legal and legal development, development Existing firms, developers, and developers of social networks) have a causal relationship with world class factors of production (quality, innovation, cost, time, flexibility) and factors of service in the world class (sales and after sales) that could develop sports industry in world-class.
Masoud Freydoni; Masoume kalateh seifari
Volume 5, Issue 4 , May 2017, , Pages 101-108
Abstract
The aim of current study was designing a model of the effect of marketing mix efforts and brand value on Persepolis fans responses. The study was particular as from aim aspect and it was descriptive- survey as from collecting data aspect. The population of this study included the whole Persepolis fans ...
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The aim of current study was designing a model of the effect of marketing mix efforts and brand value on Persepolis fans responses. The study was particular as from aim aspect and it was descriptive- survey as from collecting data aspect. The population of this study included the whole Persepolis fans buying in minimum one ticket of the games and going to the stadium that on the base number of questionnaire items (41 items), 410questionnaires were collected as the sample. With review literature, the primary model was designed then on the base of it, the survey questionnaire was designed and its validity was measured with the number of university sport experts and with EFA method. After determining of reliability, the questionnaire was distributed. Analyzing the data was done with Pearson correlation and SEM. The results was shown marketing mix efforts effects (PC=0.53) on band equity and (PC=0.46) on fan’s response of Persepolis FC. Also brand equity has effect on fan’s response (PC=0.51). The proposed model approved the effect marketing mix efforts on fan’s response with modifying brand equity so the results are suggested to FC managers focus on improvement their FC brand to result high positive fans’ responses and to achieve higher funding
