saeed khanmoradi; Seyed nasroallah Sajjadi; Shirin Zardoshtian
Abstract
The purpose of this study was establishing a knowledge-based company in the field of sports sciences. This study was an applied research with mixed approach (qualitative and quantitative). The sample in the qualitative section was sports management faculty members (7 people), the text and film related ...
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The purpose of this study was establishing a knowledge-based company in the field of sports sciences. This study was an applied research with mixed approach (qualitative and quantitative). The sample in the qualitative section was sports management faculty members (7 people), the text and film related to Knowledge-based company (7 documents). Targeted sampling method was used since reaching theoretical saturation. In the quantitative section, the statistical population included graduated students in sport sciences and 110 people were selected as samples. in the qualitative section Grounded Theory Strategy was used by MAXQDA software in three sections: open coding, axial coding and selective coding. Structural Equation Modeling (SEM) with the approach of partial least square method (PLS) and Smart PLS software were used. The results showed that the saturation point varies in the qualitative sample of 63 initial codes, 6 dimensions (barriers, drivers, sports industry capacities, sports entrepreneurship sectors, knowledge-based sports entrepreneurship, outcomes), and one core code (establishing a sports knowledge-based company) and there are 127 total abundances and 106 abnormalities of interviewing. Also the hypotheses identified in the qualitative section were quantitatively confirmed. The model of this research could be used by sports entrepreneurs to establish knowledge-based company.
