The Role of Social Media Marketing in Causal Relationship of Brand Love and Viral Marketing among Customers of Selected Sportswear Brands

Volume 8, Issue 1, 2019, Pages 85-94

10.30473/arsm.2019.5847

Leila Sadrnia; Mohsen Bagherian Farahabadi; S.Salaheddin Naghshbandi

• View Article
• PDF 389.29 K

Brand loyalty role between Brand love and Brand advocacy (A case study: Malavan Anzali sport brand)

Volume 3, Issue 1, August 2014, Pages 23-36

Seyed Moslem Alavai; Mehdi Najafi Siahroodi

• View Article
• PDF 453.03 K