مطالعۀ برنامه‌ ترویج ورزش و فعالیت‌بدنی در مدارس ابتدایی با رویکرد بازاریابی اجتماعی

نوع مقاله: مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد مدیریت ورزشی دانشگاه الزهرا(س) تهران

2 دانشیار مدیریت ورزشی دانشگاه الزهرا(س) تهران

3 استادیار آمار زیستی موسسه مطالعات و مدیریت جامع و تخصصی جمعیت کشور. تهران .ایران

چکیده

هدف از انجام این تحقیق، مطالعۀ برنامه‏های ترویج ورزش و فعالیت‏بدنی در مدارس ابتدایی با رویکرد بازاریابی اجتماعی و ارائه یک مقیاس ارزیابی بود. جامعة آماری تحقیق شامل کلیۀ دانش‏آموزان دختر و پسر دورة دوم ابتدایی مدارس دولتی مناطق 19 گانۀ شهر تهران بودند که داده‏ها از نمونه‏ای متشکل از 1140 دانش‏آموز با روش نمونه‏گیری طبقه‏ای تصادفی گرد‏آوری شد. ابزار تحقیق پرسش­نامه‏ای محقق ساخته با 37 گویه بود. داده‏ها با  نرم‏افزارهای LISREL و SPSS تحلیل و مدل­سازی شدند. نتایج نشان داد، در ادارۀ کل آموزش و پرورش شهر تهران ترویج فعالیت‏های بدنی رابطۀ معنی‏داری با آموزش، فرهنگ‏سازی، روابط‏عمومی و مکان نداشته و تبادلات فرهنگی و فرهنگ‏سازی که به نظر می‏رسد برای به ثمر نشستن تلاش‏های آموزش و پرورش ضروری می‏باشد، مغفول مانده است. توجه به سیاست‏گذاری منطبق با استفاده از نیروهای کارآمد، برقراری ارتباطات اجتماعی گسترده با خانواده دانش‏آموزان و افزایش قابلیت دسترسی آنان به امکانات و مجموعه‏های ورزشی آموزش و پرورش از مهم‏ترین نکاتی است که می‏تواند برای بهبود علاقه دانش‏آموزان به فعالیت‏بدنی مدنظر قرار گیرد.

کلیدواژه‌ها


-        Abdoli, B. (2007). Psychological and social foundations of physical education and sports. Second edition. Bamdad Ketab Publications. [Persian].

-        Abedini, S. Talebi, Sh. (Spring 2017). "Socio-cultural factors related to the rate of citizen's tendency towards public sport in Khalkhal". Journal of Applied Sociology. Twenty-eighth year, serial number (65), first issue: 131-144. [Persian].

-        Alla, J B. Olorunsola H K. (2008). Physical education curriculum and its implementation in Nigerian schools, four international council for health, physical education, recreation, sport and dance, Africa regional congress.

-        Amiri, F. Ghasemi, S. (2012). Social marketing. Arkane Danesh Publications, 19 (65): 44-56. [Persian].

-        Ashkand-Nejad, M & Ashkariz; G A. (spring and summer 2015). "Knowledge about physical abnormalities and its effect on self-esteem and body image of female students". Journal of Sport Management and Motor Behavior. Year 11 .No 20: 110-103. [Persian].

-        Avazeh, A. Jafari, N. Rabie siahkali, S. Mazloomzadeh S. (Summer 2010). "Knowledge level Attitude and Performance of Women on Diet and Exercise and Their Relation with Cardiovascular Diseases Risk Factors". Journal of Zanjan University of Medical Sciences & Health Services, Vol. 18 (7): 50-60. [Persian].

 

-        Bik, C. Chow, Thomas L. McKenzie, Lobo Louie. (2009). "Physical Activity and Environmental Influences during Secondary School Physical Education". Journal of Teaching in Physical Education, 28: 21-37.

-        Chen A. (2015). School Environment and its Effects on Physical Activity. Kinesiology Review, (4): 77-84/ http://dx.doi.org/10.1123/kr.2014-0078.

-        Corbin, C. (2002). "Physical Activity for Everyone: What Every Physical Educator Should Know About Promoting Lifelong Physical Activity". JOURNAL OF TEACHING IN PHYSICAL EDUCATION. (21): 128-144.

-        Erwin, H. Stellino, M. Beets, M. Beighle, A. and Johnso, Ch. (2013). "Physical Education Lesson Content and Teacher Style and Elementary Students’ Motivation and Physical Activity Levels". Journal of Teaching in Physical Education. (32): 321-334.

-        Eslami, M M. Mosavi, J. Khoshfar, GH. (Winter 2014). "The Relationship between Social Capital and Women's Participation in Sports Activities (Case Study: Women in Gorgan)". Social Capital Management Magazine. 1(2): 139-159. [Persian].

-        Farsi, A. Alizade M., Farsi S., Shojaei A. (2007). "Study of Sport University of Tehran public safety and provide appropriate solutions". Research in Sport Sciences. No. 15, pp: 2. [Persian].

-        Gholizade, A. Salehi, S. (Summer 2015). "The role of sport network programs in promoting sports culture “Housewives of the 5th District of Tehran”". Cultural Management Magazine. Ninth year (28): 23-49. [Persian].

-        Honarvar, A. Ghafouri, F. Tātri, E. Gavyar, H & Latifi, H. (Autumn 2014). "The methods of revitalization, promotion and promotion of indigenous and local sports and games in the country". Sport Managment. 6(3): 509-493. [Persian].

-        Hosseinpoor, E. (2011). "Safety and Health Sports places". Physical education. (3): 40-43. [Persian].

-        Hooman HA. Structural equation modeling with LISREL application (2012). 5 th ed Tehran: SAMT; [persian]

-        Izadi, S. Salehi, E & Gharebaghi, M M. (Winter 2008). "Student Satisfaction Assessment According to Customer Satisfaction Scale Case Study of Mazandaran University Students EFQM Model". Iranian Higher Education. (28):58-27. [Persian].

-        Karami, A. (2003). Application of psychological tests. Tehran: Psychometric Publications. [Persian].

-        Khajavi, D. Kashef, M. (Winter 2006). "The study of the methodology of the Championship Championship Competition from the point of view of experts, school principals, and coaches in failed and successful provinces". Olympic quarterly. 14, 4(36): 37-25. [Persian].

-        Kotler PH., Zaltman G. (1971). "Social Marketing: An Approach to Planned Social Change". Journal of Marketing. 35: 3-12.

-        Lounsbery, M. McKenzie, T. Morrow, J. Holt, K. Budnar, R. (2013). "School Physical Activity Policy Assessment". Journal of Physical Activity and Health. (10):496-503.

-        Lounsbery, M. McKenzie T. Trost S. Smith N. (2011). "Facilitators and Barriers to Adopting Evidence-Based Physical Education in Elementary Schools". Journal of Physical Activity and Health. 8 (1) 17-25.

-        Martin, M. Martin, S.  Rosen Gard, P. (2010). "PE2GO: Program Evaluation of a Physical Activity Program in Elementary Schools". Journal of Physical Activity and Health. (7): 677-684.

-        Morris, Z S. & Clarkson, P J. (2009). "Does social marketing provide a framework for changing healthcare practices"? Health policy, (91):135-141.

-        Naserzadeh, N & Sheikh, S. (2014 summer). "The study of the management of classroom teachers in schools as part of the hidden curriculum and its relationship with the self-esteem of female students of the sixth elementary school of Abdana. Journal of Educational Studies, Center for Medical Education Development and Developmen". Army Medical Sciences Research Paper. 3(1):21-9. [Persian].

-        Nasiripur A., Maleki M., Ghohari M., Aghababa S., Vahedi M. (Spring 2014). "The role of governance in the social marketing of charities: Focusing on health". Journal of Health Information Management. 11(1): 1-3. [Persian].

-        Rahnamayi, M. Aghayi, L. (autumn2009). "The role of municipalities in the development of sports areas for leisure citizens (the case of the 6th district of Tehran)". Journal of Geographical Society of Iran. A new era of Issue 22: 25-46. [Persian].

-        Rezaie Pandari H., Keshavarz Mahammadi N. (Summer2014). "Application of Social Marketing Approach in Health: A Review Study". Journal of Health education and health promotion. 2(2): 109-130. [Persian].

-        Seabra, A. Maia, J. Seabra, A. Welk, G. Brustad, R. Fonseca, A. (2013). "Evaluating the Youth Physical Activity Promotion Model among Portuguese Elementary Schoolchildren". Journal of Physical Activity and Health. (10):1159-1165.

-        Seddighi, S. Zokayi, M S. (Summer 2015). "Femininity and sport". Social and psychological studies of women. 13(2): 67-92. [Persian].

-        Shabanibahar, Gh. Erfani N & Bakhtiar Z. (2007). "Survey and needs assessment of students in physical education in secondary schools in the academic year 84-83 Malayer city". Journal of Harekat. (33): 153-164. [Persian].

-        Sharon Dewar (2000). Imlementing health and physical education in the New Zealand curriculum: A report of the experiences of a National samples of schools, www.nzcurriculum.Gov.nz.

-        Sharon Dewar (2000). Imlementing health and physical education in the New Zealand curriculum: A report of the experiences of a National samples of schools, www.nzcurriculum.Gov.nz.

-        Sharon, R. Phillips. Silverman, S. (2015). "Upper Elementary School Student Attitudes toward Physical Education". Journal of Teaching in Physical Education. (34):461 -473.

-        Shirali, M. (2015). Decriminalization and role of physical education and sports. E-Magazine http://vista.ir/article/361496. [Persian].

-        Sohrabi, P. Kashef, M. Javadipoor, M. Hosseini, F. (2011). "Investigation of Location and Accessibility of Urmia Sport Centers according to national standards and international standards". Sports Management magazine. (10):5-21. [Persian].

-        Smith W A. (2006). "Social marketing: an overview of approach and effects". Injery Prevention. (12): ( 1) 38-43.

-        Turner, L. Chriqui, J F. Chaloupka, F J. (2013). "Walking School Bus Programs in U.S. Public Elementary School". Journal of Physical Activity and Health. (10):641-64.

-        Vaughn, A. Ball, S. Linnan, L. Marchetti, L. Hall, W.and Ward, D. (2009). "Promotion of Walking for Transportation: A Report from the Walk to School Day Registry". Journal of Physical Activity and Health.  (6):281-288.

-        Verstraete, S. Cardon, G. De Clercq, D. and Bourdeaudhuij, I. (2007). "Effectiveness of a Two-Year Health-Related Physical Education Intervention in Elementary School". Journal of Teaching in Physical Education. (26):20-34.

-        Webster, C. Caputi, P. Perreault, M. Doan, R. Doutis, P. Weave, RG. (2013). "Elementary Classroom Teachers’ Adoption of Physical Activity Promotion in the Context of a Statewide Policy:  An Innovation Diffusion and Socio-Ecologic Perspective". Journal of Teaching in Physical Education. (32):419-440.

-        Webster, C. Monsma, E. Erwin, H. (2010). "The Role of Biographical Characteristics in Preservice Classroom Teachers’ School Physical Activity Promotion Attitudes". Journal of Teaching in Physical Education. (29):358-377.

-        Yazd khasti, B & Hemmati, R. (autumn 2009). "Students' trust in teachers and their promotion strategies: “Case Study of Secondary Schools in Zanjan”". New Volume - No.99 Scientific / Research / ISC. : 69-98. [Persian].

-        Yousefi, S. Zaraki, P & Sharifian, I. (2013). "Assessing the knowledge of sports instructors on first aid for injuries to sports athletes in sports fields". Applied Research of Sport Management. Volume 2 (5): 162 -151. [Persian]

-        Zamani, B & Nasr Esfahani, A R. (winter 2007). "Physical and cultural characteristics of the educational spaces of the four advanced countries of the world from the perspective of Iranian students and their parents". Quarterly Journal of Educational Innovation, 6 (23): 82-55. [Persian]‏