با همکاری مشترک دانشگاه پیام نور و انجمن مدیریت ورزشی ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد مدیریت ورزشی دانشگاه الزهرا(س) تهران

2 دانشیار مدیریت ورزشی دانشگاه الزهرا(س) تهران

3 استادیار آمار زیستی موسسه مطالعات و مدیریت جامع و تخصصی جمعیت کشور. تهران .ایران

چکیده

هدف از انجام این تحقیق، مطالعۀ برنامه‏های ترویج ورزش و فعالیت‏بدنی در مدارس ابتدایی با رویکرد بازاریابی اجتماعی و ارائه یک مقیاس ارزیابی بود. جامعة آماری تحقیق شامل کلیۀ دانش‏آموزان دختر و پسر دورة دوم ابتدایی مدارس دولتی مناطق 19 گانۀ شهر تهران بودند که داده‏ها از نمونه‏ای متشکل از 1140 دانش‏آموز با روش نمونه‏گیری طبقه‏ای تصادفی گرد‏آوری شد. ابزار تحقیق پرسش­نامه‏ای محقق ساخته با 37 گویه بود. داده‏ها با  نرم‏افزارهای LISREL و SPSS تحلیل و مدل­سازی شدند. نتایج نشان داد، در ادارۀ کل آموزش و پرورش شهر تهران ترویج فعالیت‏های بدنی رابطۀ معنی‏داری با آموزش، فرهنگ‏سازی، روابط‏عمومی و مکان نداشته و تبادلات فرهنگی و فرهنگ‏سازی که به نظر می‏رسد برای به ثمر نشستن تلاش‏های آموزش و پرورش ضروری می‏باشد، مغفول مانده است. توجه به سیاست‏گذاری منطبق با استفاده از نیروهای کارآمد، برقراری ارتباطات اجتماعی گسترده با خانواده دانش‏آموزان و افزایش قابلیت دسترسی آنان به امکانات و مجموعه‏های ورزشی آموزش و پرورش از مهم‏ترین نکاتی است که می‏تواند برای بهبود علاقه دانش‏آموزان به فعالیت‏بدنی مدنظر قرار گیرد.

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