In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
sports marketing
Examining the Model of Internal and External Factors Affecting the Satisfaction and Loyalty of Customers of Recreational-Sports Services (Case Study: Aquatic Parks of the Country)

Mahdi Zarif; Hassan Fahim Devin; Hossin Peymanizad; Mohammad Reza Esmaeilzadeh Ghandehari

Volume 12, Issue 4 , June 2024, , Pages 91-108

https://doi.org/10.30473/arsm.2024.62537.3623

Abstract
  Aquatic parks have always been welcomed by the community in leisure time. The purpose of this study was to examining the model of internal and external factors affecting the satisfaction and loyalty of customers of recreational-sports services. The present research was applied research, in terms of analytical, ...  Read More