Amir Rahimi; Hashem Kozehchian
Abstract
Rapid changes in technology and environmental conditions today have forced sports firms to adapt to new market conditions and achieve higher performance using their capabilities and resources. Accordingly, the purpose of this study is to investigate the impact of marketing, innovation and learning capabilities ...
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Rapid changes in technology and environmental conditions today have forced sports firms to adapt to new market conditions and achieve higher performance using their capabilities and resources. Accordingly, the purpose of this study is to investigate the impact of marketing, innovation and learning capabilities on the performance of small and medium sizes sports enterprises. The statistical population of the study consists of active entrepreneurs in related fields of the sports industry (production and service) that 169 persons were selected and tested by Cochran formula and randomly. In this study, questionnaires have been used to collect the data. The analysis of the survey model has been done using Lisrel software. The results show that each of the marketing, innovation and learning capabilities has a direct and significant impact on the performance of sports enterprises. Therefore, marketing, innovation, and learning capabilities can be identified as essential factors in the competitive advantage and performance of sports enterprises.
Masoume Adami; Hossein Panahi
Volume 4, Issue 4 , May 2016, , Pages 55-64
Abstract
This research aims to investigate sports tourism potentials and the factors affecting its development in East Azerbaijan Province. Statictical society including 40 people of managers and staff of sport, tourism and cultural Heritage organizations who were selected randomly. Required data for the research ...
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This research aims to investigate sports tourism potentials and the factors affecting its development in East Azerbaijan Province. Statictical society including 40 people of managers and staff of sport, tourism and cultural Heritage organizations who were selected randomly. Required data for the research was collected through a standard questionnaire and then was analyzed through using SPSS software. In order to evaluate the development capability of sports tourism in East Azerbaijan Province, three types of factors including; push factors, pull factors and deterrent factors were studied. The results show that the most important components of push factor are achieving peace, relaxation, and physical and mental refreshment, the most important component of pull factor is transportation situation and the most important element of deterrent factor is insufficient leisure time in development of sports tourism in East Azerbaijan Province.