Designing Ambush Marketing Model of Iranian football premier league

Volume 9, Issue 4, April 2021, Pages 53-70

10.30473/arsm.2020.50325.3129

Maedeh Shafizadeh; Abolfazl Farahani; Farideh Ashrafganjouei; alimohamad safania; Mohsen Bagherian Farahabadi

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The Role of Ambush Marketing, Negative Behavior and congruence in Intention to Purchase from Iran Football Pro-League Sponsors

Volume 5, Issue 2, November 2016, Pages 11-21

Ahmad Fallahi; Mohamad Ehsani; Hshem Kouzehchian; Mohammad Khabiri

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• PDF 276.06 K