In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
designing a model of the effect of marketing mix efforts and brand value on fans responses

Masoud Freydoni; Masoume kalateh seifari

Volume 5, Issue 4 , May 2017, , Pages 101-108

Abstract
  The aim of current study was designing a model of the effect of marketing mix efforts and brand value on Persepolis fans responses. The study was particular as from aim aspect and it was descriptive- survey as from collecting data aspect. The population of this study included the whole Persepolis fans ...  Read More