sports marketing
Salah Naghshbandi; Ali Dehghani; Parivash Norouzi
Abstract
The main purpose of the present study was to analyze the explanation of the transfer model of the players of the Iranian Football League. The present research is applied in terms of the purpose of qualitative methodology using the data theory of the foundation. The statistical population of this study ...
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The main purpose of the present study was to analyze the explanation of the transfer model of the players of the Iranian Football League. The present research is applied in terms of the purpose of qualitative methodology using the data theory of the foundation. The statistical population of this study was the documents published about the transfer of Iranian Football League players and 15 of the protagonists. To select a sample from such a community, a targeted sampling was used that was non-inferential sampling. Subsequent sampling was used for sampling adequacy. The instrument for collecting data in this study was a deep interview. For validity and reliability of the measurements, a review was carried out during the coding; categorization or confirmation of the results was made by referring to the interviews; the qualitative analysis was carried out; finally, the referenced resources required the adequacy Had. 2018 version of Maxqda software was used to analyze the data. The open coding results indicated that 52 open-source codes were obtained from the analysis of interviews and documents. The central coding results indicated that 8 categories of this encoding were obtained, which included, respectively: 1) Market Bonding, 2) Player Price, 3) Economic Factors, 4) Legal Construction, 5) Marketing Measures, 6) Future Negotiation Club, 7) relations and cooperation, and 8) formal contract. Finally, the findings of selective coding included three factors: (1) economic perspective, (2) legal and legal view, and (3) development perspective.
sports marketing
azad besharati; najaf aghaei
Abstract
The purpose of this study was to investigate the factors affecting the attraction of sponsors for domestic sports events in the state of sanctions. This study is descriptive-correlational, and in terms of purpose is applied and in terms of method of collecting data is in field. The population of this ...
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The purpose of this study was to investigate the factors affecting the attraction of sponsors for domestic sports events in the state of sanctions. This study is descriptive-correlational, and in terms of purpose is applied and in terms of method of collecting data is in field. The population of this study was the professors of sports management, senior and middle managers of the general departments of sports and youth, managers of sports clubs of the governorates of Kurdistan and Kermanshah provinces and the managers of the companies that have supported sports events in recent years. Sampling was done in a purposeful and accessible way. The reliability of the instrument was confirmed using Cronbach alpha (0/84) method and construct validity. Data analysis was done using SPSS and PLS software at the level of P≤0.05. Based on the route analysis, it was found that the variables of environmental factors of events and sponsorship have a direct positive and significant effect on the factors of organizing the event, the factors of applicants for financial support and the effectiveness of financial support of events and explains 74, 45, and 23% of their variables, respectively. The proposed model can well show the capacity of different dimensions of attracting sponsors to participate in sporting events for promoting sports. The present model shows the basic constructs of the relationship between environmental factors, factors of financial support applicants, event organizers and the effectiveness of financial support and at its level, it is able to explain its predicted functions.
Ameneh Nikouei; Mohammadreza esmaili shazandi; farideh ashrafganjouei
Abstract
The main purpose of this study was to identify the effective factors of sports entrepreneurship in Iran. The type of research was fundamental and qualitative. The statistical population consisted of 16 different experts. Sampling was performed using purposive sampling method. To collect data in this ...
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The main purpose of this study was to identify the effective factors of sports entrepreneurship in Iran. The type of research was fundamental and qualitative. The statistical population consisted of 16 different experts. Sampling was performed using purposive sampling method. To collect data in this study, theoretical foundations were used first and because the topics were not enough, semi-structured interviews were used. In this study, qualitative analysis approaches including open, axial and selective coding were used to analyze the research findings. The results of open coding indicated that 110 initial codes were obtained from the analysis of interviews and documents. The results of axial coding showed that 15 categories were obtained from this coding. Finally, the findings of selective coding included 4 concepts (inhibitory factors, facilitating factors, developmental factors and consequences). The results of the codings showed that the sports entrepreneurship program in Iran is based on various factors. Therefore, when the mechanism of action of these factors is properly identified and diagnosed, we can see the growth and development of sports entrepreneurship program in Iran. Considering these cases, a bright future can be imagined for the sports entrepreneurship program in Iran. Since, from the experts' point of view, the lack of communication between universities and production and industrial centers is considered as one of the important factors. It is suggested that the necessary measures be taken to establish a favorable relationship between the university and industry through the proper education of students in accordance with the needs of industry.
Taghi Ashouri; Morteza Dosti; Seyed Mohammad Hosein Razavi; Abolhasan Hoseini
Volume 6, Issue 3 , February 2018, , Pages 75-86
Abstract
This paper studies content analysis of sport entrepreneurship researches in Iran. Research method was Quantitative and based on content analysis with a descriptive-analytic approach to describe and evaluate target population.Thenumber of population is equal to the sample included,96 paper spublished ...
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This paper studies content analysis of sport entrepreneurship researches in Iran. Research method was Quantitative and based on content analysis with a descriptive-analytic approach to describe and evaluate target population.Thenumber of population is equal to the sample included,96 paper spublished in scientific journals and Spor tentrepreneurship in Iran.That is up to the end of 2015. Published researches were in the Journal of Sport Management from university of Tehran with 17 papers.In most papers,economic and sociological aspects of entrepreneurship are the main issues.The research models,in most studies(86.5%) have been used ;Groups and national (26%) level of analysis is the dominant sport entrepreneurship research. And many studies on staffs,experts and executives Administration (SportsandYouth) provinces and cities,board,staff and sports federations (20%) have taken place. More research, cross-sectional data(85.5%) with the questionnaire(77%)and then use longitudinal data are less common. Also,55%were nation-wide studies mainly by two or three authors(70.75%)were published and(43.5%)had at least one woman writer.From the perspective of the research,entrepreneurship researches in Iran have an eminent growth since 2011. Entrepreneurship researches not only should identify existing problems, limitations and past trends in the world of business and sport,but also should have future approaches to identify,discover and introduce sport entrepreneurship opportunities and direct entrepreneurship toward innovation and values creation.
masoud Naderian; somayeh Rahbari; Mahsa Ghorbani
Volume 3, Issue 3 , March 2015, , Pages 31-42
Abstract
The purpose of this research was a Comparative Study of how to finance the professional football clubs inIran and England's premier leagues. That was an applied research and implemented in descriptive &analytical method. Data collection was done through investigating of documents and also with use ...
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The purpose of this research was a Comparative Study of how to finance the professional football clubs inIran and England's premier leagues. That was an applied research and implemented in descriptive &analytical method. Data collection was done through investigating of documents and also with use ofResearcher made questionnaire. Face and content validity of the questionnaire has been studied byprofessionals and financial experts’ opinion and Construct validity was confirmed using exploratory factoranalysis. Validity of the questionnaire has been obtained through Cronbach's alpha (α=0/89). Thestatistical population includes Statistical research community, all football clubs in Iran's Premier Leagueand England that were selected available three clubs from England and five clubs from Iran as samples.Result showed there was a significant difference between methods of financing English & Iranianprofessional football clubs. Most of Iranian clubs funding by government and industry-based (65%) whilemost of English clubs are private and funding by television broadcasting rights(31%),matchdayincome(21%) and Cash flow from business(22%). Some major barriers to financing Iran professionalfootball league clubs are as follows the state-run clubs, Lack of financial transparency, IRIB rejection topay the media broadcasting right to the clubs, Failure to comply with copyright law in Iran, Footballcompetition schedules, club marketing management, lack of awareness of club manager from newmethods of financing, Limited use of creative directors with financial and business expertise in differentlevels of football industry.
Azita Sahpar Tawfigh; Ebrahim Deldar; Ruhallah Ramezani
Volume 3, Issue 1 , August 2014, , Pages 11-22
Abstract
The purpose of this study was applying the cybernetic model in Iranian sport and youth departments. The method of research was descriptive and all of the staffs of sport and youth departments in selected province of Iran were chosen as research samples (N=118). Due to the large population study, cluster ...
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The purpose of this study was applying the cybernetic model in Iranian sport and youth departments. The method of research was descriptive and all of the staffs of sport and youth departments in selected province of Iran were chosen as research samples (N=118). Due to the large population study, cluster random sampling method was used. Questionnaire (Validity was confirmed, α= 0.89) was used for Data collection and Confirmatory factor analysis was used to determine the validity. The analyzing of data was done by ANOVA (P<0/05) and Post Hoc test. The results showed that, the cybernetic model has better position in sport and youth departments of Hamedan and Ghom but Northern Khorasan didn’t have a good position
