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  • Persian
Keywords = Purchase Intention
Number of Articles: 5
Investigating the Role of Cultural-Social Factors on Experiential Marketing and the Purchase Intention of Athletes

Volume 13, Issue 3, January 2025, Pages 65-80

10.30473/arsm.2024.68463.3783

Seyed Jalil Miryousefi; Seyed Ahmad Nejad sajadi; Yasser Zarkuipour

  • View Article
  • PDF 1.03 M

The model for measuring Social Network Media interaction and relationship quality in Iranian Football Premiere League

Volume 13, Issue 2, September 2024, Pages 19-30

10.30473/arsm.2024.67586.3763

Ali Akbar Sobhani; Asghar Moshabaki Esfahani; Abdullah Naami; Mohammad Ehsani

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  • PDF 866.71 K

Designing the Model of Consumer Buying Behavior of Football League Spectators (Case Study: Spectators of Tractor Sazi Tabriz Football Club)

Volume 7, Issue 3, 2019, Pages 11-20

10.30473/arsm.2019.37987.2616

Shahram Nazari; Nashmin Samadi; Behzad Divkan

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  • PDF 398.19 K

The role Utilitarian and Hedonic Consumption Values to Athletic Footwear Purchase Intention from perspective Students

Volume 7, Issue 2, 2018, Pages 77-87

10.30473/arsm.2019.5435

ABED MAHMUODIN; saeed sadeghi broujerdi

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  • PDF 333.18 K

The Analysis of Affecting Factors of with Mediating Role of Customer Attitude on Purchase Intention of Electronic Tickets For Iranian Football Premier League Matches

Volume 6, Issue 2, December 2017, Pages 81-88

Vahid Hafezi; Fatemeh Abdavi; Sajjad Pashaie; Mohammadrasol Khodadadi

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  • PDF 499.86 K

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