Keywords = Word-of-Mouth Advertising
Number of Articles: 2
Impact of experience creation through sensory stimuli in gyms on perceived value, brand strength, and word-of-mouth advertising

Volume 10, Issue 2, November 2021, Pages 23-34

10.30473/arsm.2021.8178

mohammad Pourkiani; mohammadreza Boroumand; Ali Afrouzeh; mohammad sadegh afroozeh

Applied Research of Sport Management

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