In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The compiling of Performance evaluation framework of professional league organization of Iranian Football and Ranking by method of AHP

ali asghar khalili; Ali Mohammad Safania; Ali Zarei; Hasan Masoumi

Volume 9, Issue 2 , December 2020, , Pages 51-64

https://doi.org/10.30473/arsm.2020.7101

Abstract
  The purpose of this study was to The compiling of Performance evaluation framework of professional league organization of Iranian Football and Ranking by method of AHP. This research was qualitative in terms of methodology and Grounded theory was used. The statistical population of this study was experts ...  Read More

Determining Degree of Importance of Marketing Strategies for Premier League Football Clubs by AHP

Alireza Eizadi; Gholamreza SHabanibahar; mahmood goodarzi; habib honari

Volume 8, Issue 1 , June 2019, , Pages 95-105

https://doi.org/10.30473/arsm.2019.5848

Abstract
  Since  government funds is limited to develop sports infrastructure, earning more and monitoring costs for sports programs and organization’s goals are considered. Clubs budget is reached to unprecedented figures in the tens or even hundreds of million dollars. As the clubs moved on to the ...  Read More

The Relationship between Brand Personality and Consumer-based Brand Equity of Selected Football Clubs in Iranian Premier liague

Niloofar Khandan; Nahid Atghia; maryam mokhtari dinani

Volume 6, Issue 4 , March 2018, , Pages 83-91

Abstract
    The aim of this study was to identify the relationship between brand personality and consumer -based brand equity of football clubs in Iranian premier league. The samples of the present research include 405 members who are selected randomly from 4 clubs consumers (direct members: 190 and indirect ...  Read More

A study of sport newspapers titles from the critical discourse analysis view: a case study of Perspolis of Iran and Alhelal of Saudi Arabia matches

Ali Karimi Firozjaei

Volume 6, Issue 3 , February 2018, , Pages 21-32

Abstract
  Media are mass communication devices which have prominent and important role in organizing public opinions. Newspaper is an affective media because of having addressee from different levels of society has kept its role in effecting on culture and society .Newspaper headlines offer an overall image of ...  Read More

Development of Marketing Strategic Planning for Planning for Iranian Football Premier League Clubs with SWOT Analysis

alireza eizadi; gholamreza shabani bahar; mahmod goodarzi; habib honari

Volume 6, Issue 2 , December 2017, , Pages 21-34

Abstract
  Today, football; after many changes; behind, from a simple sport has been proposed as a great trading alongside other industries and professions. The aim of this study is to develop a strategic marketing plan for football Premier League clubs based on SWOT analysis. The methodology is based on collection ...  Read More

The Analysis of Affecting Factors of with Mediating Role of Customer Attitude on Purchase Intention of Electronic Tickets For Iranian Football Premier League Matches

Vahid Hafezi; Fatemeh Abdavi; Sajjad Pashaie; Mohammadrasol Khodadadi

Volume 6, Issue 2 , December 2017, , Pages 81-88

Abstract
  At the beginning of the third millennium, the world of sports has experienced a new era. Rapid and extensive developments in all aspects of sports, considerably caused new methods and techniques in sport marketing. Today, football field; after many changes; from a simple exercise has been proposed as ...  Read More

Anger and Sabotage of the Football Fans and and its Relationship with Quality of Service in a Sport Stadium

reza sheykhi; Esmaeil Sharifiyan

Volume 6, Issue 2 , December 2017, , Pages 89-95

Abstract
  The purpose of this research is the study of anger and sabotage of the football spectators in the stadiums and its relationship with quality of service.The statistical population included all the spectators of Persian Gulf League Cup(Fourteenth Period ). The sample population was consisted of 800 spectators ...  Read More

The relationship between brand identity with loyalty of fans of Esteghlal and Persepolis (A Case Study of Mazandaran province)

tahere ebrahimipoor; Saeid Amirnezhad; Seyed Emad Hosseini; Maziyar Kalashi

Volume 5, Issue 2 , November 2016, , Pages 77-86

Abstract
  The main goal of this study examines the relationship between brand identity whit loyalty fans Esteghlal and Persepolis teams In Mazandaran province. The method of present study Descriptive and correlational and its statistical population are fans Esteghlal and Persepolis That sample size of 385 with ...  Read More

Analysis and Modeling of Fan-based brand equity in Iran Football Clubs

Abolfazl Farahani; Hamid Ghasemi; Habib Honari; Mohammad Rasoul Khodadadi

Volume 3, Issue 3 , March 2015, , Pages 51-64

Abstract
  This research aims to validate and factor analysis of Fan Based Brand Equity (FBBE) questionnaire offootball in Iranian super league clubs that was descriptive-analysis and done through survey method. Thestatistic society was football club fans of 13thfootball super league and sample society was 880 ...  Read More