Keywords = football
Determining Degree of Importance of Marketing Strategies for Premier League Football Clubs by AHP

Volume 8, Issue 1, June 2019, Pages 95-105

10.30473/arsm.2019.5848

Alireza Eizadi; Gholamreza SHabanibahar; mahmood goodarzi; habib honari


The Relationship between Brand Personality and Consumer-based Brand Equity of Selected Football Clubs in Iranian Premier liague

Volume 6, Issue 4, March 2018, Pages 83-91

Niloofar Khandan; Nahid Atghia; maryam mokhtari dinani


Development of Marketing Strategic Planning for Planning for Iranian Football Premier League Clubs with SWOT Analysis

Volume 6, Issue 2, December 2017, Pages 21-34

alireza eizadi; gholamreza shabani bahar; mahmod goodarzi; habib honari


The relationship between brand identity with loyalty of fans of Esteghlal and Persepolis (A Case Study of Mazandaran province)

Volume 5, Issue 2, November 2016, Pages 77-86

tahere ebrahimipoor; Saeid Amirnezhad; Seyed Emad Hosseini; Maziyar Kalashi


Analysis and Modeling of Fan-based brand equity in Iran Football Clubs

Volume 3, Issue 3, March 2015, Pages 51-64

Abolfazl Farahani; Hamid Ghasemi; Habib Honari; Mohammad Rasoul Khodadadi