ali asghar khalili; Ali Mohammad Safania; Ali Zarei; Hasan Masoumi
Abstract
The purpose of this study was to The compiling of Performance evaluation framework of professional league organization of Iranian Football and Ranking by method of AHP. This research was qualitative in terms of methodology and Grounded theory was used. The statistical population of this study was experts ...
Read More
The purpose of this study was to The compiling of Performance evaluation framework of professional league organization of Iranian Football and Ranking by method of AHP. This research was qualitative in terms of methodology and Grounded theory was used. The statistical population of this study was experts (18 samples) and the statistical sample was selected using theoretical and objective sampling method. Semi-structured interview method was used to collect data. The data were analyzed in three stages of open, axial and selective coding and analyzed through MAXQDA 12software. Analysis of data showed that causative conditions include (planning, organizing, Refereeing and coaching, and clubs),the underlying conditions (Information Technology, Transfers, Security and protection and the health of the league, Influential factors (Public and cultural relations),Strategies (technical and development, sport Commerce and marketing, financial and support strategies and finally outcomes(customer satisfaction, improvement of the economic situation and the prosperity of the football industry, the implementation of professional competitions, increased productivity of human resources, Fill out leisure time and improvement of the performance of clubs) identified and linked to each other. Finally, the paradigm and theoretical model of the quality of the professional league organization of Football were formed. As a result, in prioritize the clubs have the first priority and Subsequently, information technology, public and culture relations, Referee and coaching, organization, security and protection, technical and development, planning, finance and support, league health, transfers, and trade and marketing and can somewhat bring about favorable outcomes for the Iranian professional football league organization
Alireza Eizadi; Gholamreza SHabanibahar; mahmood goodarzi; habib honari
Abstract
Since government funds is limited to develop sports infrastructure, earning more and monitoring costs for sports programs and organization’s goals are considered. Clubs budget is reached to unprecedented figures in the tens or even hundreds of million dollars. As the clubs moved on to the ...
Read More
Since government funds is limited to develop sports infrastructure, earning more and monitoring costs for sports programs and organization’s goals are considered. Clubs budget is reached to unprecedented figures in the tens or even hundreds of million dollars. As the clubs moved on to the commercial nature of their sporting nature, such a situation requires a transformation of the traditional features of the football industry. In order to prioritize marketing strategy of Premier League football clubs, the comments of 53 executives of clubs, marketing committee, officials and sports marketing football clubs experts were collected through researcher made questionnaires. Experts confirmed the questionnaire validity and respectively their reliability were confirmed due to inconsistency ratio of questionnaires that are less than (0.1). The results showed that developing a strategic marketing plan for premier league clubs matcher with the approach of maximum absorption advertising and sponsorship, developing the club comprehensive system and improving opportunities for private investment sectors are in priority second to fourth in the premier league. Developing stimulus plan to enter foreign top players in the premier league is the lowest priority.
Niloofar Khandan; Nahid Atghia; maryam mokhtari dinani
Volume 6, Issue 4 , March 2018, , Pages 83-91
Abstract
The aim of this study was to identify the relationship between brand personality and consumer -based brand equity of football clubs in Iranian premier league. The samples of the present research include 405 members who are selected randomly from 4 clubs consumers (direct members: 190 and indirect ...
Read More
The aim of this study was to identify the relationship between brand personality and consumer -based brand equity of football clubs in Iranian premier league. The samples of the present research include 405 members who are selected randomly from 4 clubs consumers (direct members: 190 and indirect consumers: 215). Shafaee et al (2013) brand personality questionnaire and brand equity questionnaire (based on Aker’s model, 1991) was used to collect the data. To analyze the findings, statistical tests such as descriptive statistics, Kendall’s tau-b, Friedman and Multiple Liner Regression were applied. The results showed that there is a significant positive relationship between all aspects of brand personality and brand equity(p
Ali Karimi Firozjaei
Volume 6, Issue 3 , February 2018, , Pages 21-32
Abstract
Media are mass communication devices which have prominent and important role in organizing public opinions. Newspaper is an affective media because of having addressee from different levels of society has kept its role in effecting on culture and society .Newspaper headlines offer an overall image of ...
Read More
Media are mass communication devices which have prominent and important role in organizing public opinions. Newspaper is an affective media because of having addressee from different levels of society has kept its role in effecting on culture and society .Newspaper headlines offer an overall image of a piece of news so its relative importance and categorization facilitate special comprehension for readers. This research studies some headlines of sport newspapers about football matches between Perspolis of Iran and Alhelal of Saudi with critical discourse analysis and on the bases of Norman Fairclough theoretical framework and model (1992). Main questions of this research are as follows: authors use which linguistic strategies in selecting a sport headlines and what ideological , social and cultural elements are covered in choosing headlines in 3 levels of text, interaction and social context. The findings of this research show that sort headlines have special style regarding linguistic devices and cultural and ideological inclination.
alireza eizadi; gholamreza shabani bahar; mahmod goodarzi; habib honari
Volume 6, Issue 2 , December 2017, , Pages 21-34
Abstract
Today, football; after many changes; behind, from a simple sport has been proposed as a great trading alongside other industries and professions. The aim of this study is to develop a strategic marketing plan for football Premier League clubs based on SWOT analysis. The methodology is based on collection ...
Read More
Today, football; after many changes; behind, from a simple sport has been proposed as a great trading alongside other industries and professions. The aim of this study is to develop a strategic marketing plan for football Premier League clubs based on SWOT analysis. The methodology is based on collection of data and descriptive survey based on functional objective. A total number of 53 which is clubs managers (n = 18) , clubs Marketing Committee (n=10) and sports marketing experts (n=25) participated voluntarily in the study with using purposive sampling. The survey instrument of the study was a questionnaire made up of internal and external factors marketing strategy League and consists of 60 questions. The validity and reliability confirmed by 10 experts in this field through Cronbach's alpha coefficient Which was 0. 87. The data was analyzed by descriptive and analytic statistics of Friedman Test Method for Ranking of League football's marketing strategies factor. Results showed that due to internal factors (strengths and weaknesses) and external factors (opportunities and threats) and resulting in SWOT strategic analysis, marketing position in football was offensive and the most important purpose according to Friedman's test, was to develop supportive, facilitative and encouraging rules, for participants in the field of Marketing football League. According to this target to counter the threat, taking advantage of environmental opportunities, is to eliminate weaknesses and to enhance strengths in football marketing and applying appropriate strategies aremeans to reach to the objectives of revenue for football.
Vahid Hafezi; Fatemeh Abdavi; Sajjad Pashaie; Mohammadrasol Khodadadi
Volume 6, Issue 2 , December 2017, , Pages 81-88
Abstract
At the beginning of the third millennium, the world of sports has experienced a new era. Rapid and extensive developments in all aspects of sports, considerably caused new methods and techniques in sport marketing. Today, football field; after many changes; from a simple exercise has been proposed as ...
Read More
At the beginning of the third millennium, the world of sports has experienced a new era. Rapid and extensive developments in all aspects of sports, considerably caused new methods and techniques in sport marketing. Today, football field; after many changes; from a simple exercise has been proposed as a great trading alongside other industries and professions . This study aims to analyze the mediating role of customers’ attitude on purchase intention of e-tickets of Premier League Football matches of Iran. The research method is descriptive - survey. The population of this research is spectators of sports events. Data collection was through library studies and also Amaro and Duarte (2015) questionnaire. Kolmogorov - Smirnov test was used to determine the normality of the population and Smart PLS was used to test the hypotheses. The results showed that the attitude affects the ticket purchase intention, but it seems the attitude with a mediating role of other factors (perceived relative advantage, perceived compatibility, trust, perceived risk and perceived complexity), have a basic role on ticket purchase intention. Hence the clubs should always be watchful and careful about their interaction among themselves and their customers and with a clear understanding of customers' needs and values, provide goods and services via the internet in order to make them satisfied and trustful.
reza sheykhi; Esmaeil Sharifiyan
Volume 6, Issue 2 , December 2017, , Pages 89-95
Abstract
The purpose of this research is the study of anger and sabotage of the football spectators in the stadiums and its relationship with quality of service.The statistical population included all the spectators of Persian Gulf League Cup(Fourteenth Period ). The sample population was consisted of 800 spectators ...
Read More
The purpose of this research is the study of anger and sabotage of the football spectators in the stadiums and its relationship with quality of service.The statistical population included all the spectators of Persian Gulf League Cup(Fourteenth Period ). The sample population was consisted of 800 spectators at the 8 stadiums and 100 questionnaires were distributed . Research tool included Dour Andish’s quality of service questionnaire (2011) with reliability (α=0.82) and researcher made questionnaire of behavioral characteristics. And it’s validity with using Lavshi model (CVI=918), face validity confirmed with academic experts and its construct validity assessed through using exploratory factor analysis. And its reliability was calculated through using Cronbach's alpha (α=0.82). To describe the data, descriptive statistics (mean, standard deviation, percent, frequency, etc.) and the Pearson correlation coefficient was used to test the hypotheses. All statistical analysis were performed through using statistical software spss21.The results showed that anger is ranked first with an average of 2/90 ± 0/91 and sabotage with an average of 1/65 ± 0/97 is in second place of vandalism. The findings also indicate a significant relationship between sport stadiums service quality and rate of vandalism, (P <0/05) and the absence of significant relation between quality of service and the anger of the football fans P>0/05).
tahere ebrahimipoor; Saeid Amirnezhad; Seyed Emad Hosseini; Maziyar Kalashi
Volume 5, Issue 2 , November 2016, , Pages 77-86
Abstract
The main goal of this study examines the relationship between brand identity whit loyalty fans Esteghlal and Persepolis teams In Mazandaran province. The method of present study Descriptive and correlational and its statistical population are fans Esteghlal and Persepolis That sample size of 385 with ...
Read More
The main goal of this study examines the relationship between brand identity whit loyalty fans Esteghlal and Persepolis teams In Mazandaran province. The method of present study Descriptive and correlational and its statistical population are fans Esteghlal and Persepolis That sample size of 385 with method cluster randomized in the local area, West, Central and East provinces were selected. From a researcher made questionnaire brand identity that derives from standard questionnaire of Khodadadi (1393) that consists of nine questions in three dimensions and Customer loyalty questionnaire of Allen (1990), That consists of 12 questions in two dimensions has been used.Order to estimate the content validity questionnaire from opinions of the sport management professors and relevant experts has been used and its reliability using the Cronbach's alpha coefficient (brand identity 0/721 and Customer loyalty 0/720) were obtained. Descriptive statistics was used to describe study variables and to analyze the test data and the Pearson correlation coefficient and regression of KS. Analysis results showed that there is a direct correlation between brand identity and loyalty of fans (p= 0/001) and all three dimensions of brand identity have a positive impact and significant to the brand loyalty. According to the research results calls for more attention both managers and club officials, the improvement subscale of the brand credibility and brand loyalty seems necessary.
Abolfazl Farahani; Hamid Ghasemi; Habib Honari; Mohammad Rasoul Khodadadi
Volume 3, Issue 3 , March 2015, , Pages 51-64
Abstract
This research aims to validate and factor analysis of Fan Based Brand Equity (FBBE) questionnaire offootball in Iranian super league clubs that was descriptive-analysis and done through survey method. Thestatistic society was football club fans of 13thfootball super league and sample society was 880 ...
Read More
This research aims to validate and factor analysis of Fan Based Brand Equity (FBBE) questionnaire offootball in Iranian super league clubs that was descriptive-analysis and done through survey method. Thestatistic society was football club fans of 13thfootball super league and sample society was 880 of chosenseven clubs using Qucran sampling method done by available sample using random category andclustering methods. The instrument was author made questionnaire of FBBE. Total reliability was(CVI=0.91) and validity was surveyed in 2 pilot methods of test-retest (ICC= 0.89) and Chronbach thatshowed upper than 0.8 for 52 questions and lower for 2 ones, that were eliminated from questionnairefinally. Firstly, data were analyzed for descriptive of mean, Std. frequencies, percentiles and charts, then,descriptive statistical were evaluated for all variables. Using KS showed that distribution was normal, andAmos were used for exploratory and confirmatory factor analysis. The results showed that collected dataare in line with research theory model with amounts of 20.86 for Chi-Square and 0.066 for significant thatis more than 0.05. (GFI) is 0.984 that is a desirable amount for Model fitting. (RMSEA) is 0.064 andconsidering that the amount is less than 0.07 it can be rule to acceptance of research model. (TLI) index is0.968, (CFI) index is 0.989 and (PNFI) is 0529 that all are showing desired fitting and acceptance ofresearch model. The results of Regression estimation show that traits and brand association benefits factorshave no relation on loyalty of Iranian super league fans. Brand association attitudes and brandidentification factors have direct and significant relation with loyalty to brand in Iranian super league fans.