Modeling the Impact of Sports Logo Color Changes on Fan Loyalty Using Artificial Intelligence and Structural Equation Modeling: A Case Study of Tractor, Esteghlal, and Persepolis Football Clubs

Volume 14, Issue 2, September 2025, Pages 135-158

10.30473/arsm.2025.72120.3910

Zahra Alipour; Seyed Mohhammad Kashef; Mirhassan Seyedameri

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The Impact of Using Electronic Marketing on the Performance of Sports Businesses (Case study: Revolution Sports Complex)

Volume 11, Issue 2, October 2022, Pages 50-58

10.30473/arsm.2022.61397.3590

Zahra Farahani; Seyed Reza Seyedhavadin

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Developing Sports Marketing Strategies for Iran Sport for all Federation (ISFAF)

Volume 7, Issue 3, 2019, Pages 75-84

10.30473/arsm.2019.27517.2248

Mehri Safarnezhad; Abdol Mahdi Nasirzade

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designing a model of the effect of marketing mix efforts and brand value on fans responses

Volume 5, Issue 4, May 2017, Pages 101-108

Masoud Freydoni; Masoume kalateh seifari

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