Payame Noor University Applied Research of Sport Management 2345-5551 13 2 2024 09 22 Designing a communication model of stimuli affecting the feelings and emotional needs of users of sports places in Yazd province based on Kansi engineering approach Designing a communication model of stimuli affecting the feelings and emotional needs of users of sports places in Yazd province based on Kansi engineering approach 31 48 10143 10.30473/arsm.2023.62398.3630 FA Seyed Habiboloh Mirghafoori Associate Professor, Department of Industrial Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran. Mehran Ziaeian Assistant Professor, Department of Management, Faculty of Management and innovation, Shahid Ashrafi Esfahani University, Isfahan, Iran. Pooria Malekinejad PhD in Industrial Management, Department of Industrial Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran. Journal Article 2022 01 30 Kansei engineering is known as one of the most successful methods to understand customers' feelings and needs. This research tries to identify the factors affecting the feelings and emotional needs of the users of sports halls in Yazd province based on the Kansei engineering approach and the relationship between them. Take advantage of the services provided. In order to carry out the current research, at first, the influencing factors were identified using the study of the background of the research. Next, in order to measure the relationship between the dimensions of the research and the design of the conceptual model, the interpretive structural modeling technique was used, and then, in order to fit the structured conceptual model, the structural equation technique was used using Smart PLS3 software. The statistical population of the present study was formed by 13 experts familiar with the subject of the research in the model design department who have done research in this field and have at least 5 years of work experience, and in the model fitting department by 147 employees of sports halls in Yazd province. are the collection tool in this research was a questionnaire. The results of the research show that the 8 main dimensions of the research are placed in 3 general levels. Based on the findings of the research, factors of safety, innovation and appropriate treatment were placed as the main dimensions in the initial level of Kansei engineering drivers communication model. Also, hygiene factors, reliability and attractiveness are on the second level, and professional equipment factors and creating a sense of comfort are placed on the final level.<br />. Kansei engineering is known as one of the most successful methods to understand customers' feelings and needs. This research tries to identify the factors affecting the feelings and emotional needs of the users of sports halls in Yazd province based on the Kansei engineering approach and the relationship between them. Take advantage of the services provided. In order to carry out the current research, at first, the influencing factors were identified using the study of the background of the research. Next, in order to measure the relationship between the dimensions of the research and the design of the conceptual model, the interpretive structural modeling technique was used, and then, in order to fit the structured conceptual model, the structural equation technique was used using Smart PLS3 software. The statistical population of the present study was formed by 13 experts familiar with the subject of the research in the model design department who have done research in this field and have at least 5 years of work experience, and in the model fitting department by 147 employees of sports halls in Yazd province. are the collection tool in this research was a questionnaire. The results of the research show that the 8 main dimensions of the research are placed in 3 general levels. Based on the findings of the research, factors of safety, innovation and appropriate treatment were placed as the main dimensions in the initial level of Kansei engineering drivers communication model. Also, hygiene factors, reliability and attractiveness are on the second level, and professional equipment factors and creating a sense of comfort are placed on the final level.<br />. https://arsmb.journals.pnu.ac.ir/article_10143_b11061dde5a76824ae16d3e88c3b0cb8.pdf