Payame Noor University Applied Research of Sport Management 2345-5551 7 1 2018 06 22 Determining the Specialties of Human Brand and its Ethical Place in Sports from Perspective of Iranian and Foreign Athletes Determining the Specialties of Human Brand and its Ethical Place in Sports from Perspective of Iranian and Foreign Athletes 69 75 4702 FA Iman Rahimi Samanehsadat Aramoon Journal Article 2016 09 03 The purpose of the study was to determine the specialties of Human Branding and its ethical place from perspective of Iranian and Foreign athletes. Research method was descriptive.The Statistical Population consisted of Iranian and foreigne water polo players participated in the 10^th Asian water polo clubs competition (N=198).Findings showed a significant differences between using of specialties such as performance and physical appearance and life style between Iranian and Foreign athletes. Findings showed that foreign athletes emphasize much more on performance than Iranians.on the other hand, Research findings showed a significant difference in ethical position between Iranian and Foreign athletes (P  <br />  <br /><strong><br /></strong> The purpose of the study was to determine the specialties of Human Branding and its ethical place from perspective of Iranian and Foreign athletes. Research method was descriptive.The Statistical Population consisted of Iranian and foreigne water polo players participated in the 10^th Asian water polo clubs competition (N=198).Findings showed a significant differences between using of specialties such as performance and physical appearance and life style between Iranian and Foreign athletes. Findings showed that foreign athletes emphasize much more on performance than Iranians.on the other hand, Research findings showed a significant difference in ethical position between Iranian and Foreign athletes (P  <br />  <br /><strong><br /></strong> https://arsmb.journals.pnu.ac.ir/article_4702_6e0b635be3232cf3239901301780803f.pdf