Payame Noor University Applied Research of Sport Management 2345-5551 7 2 2018 09 23 Investigating the moderating role of gender on Relationship between Relationship-based Marketing and Customer Loyalty in sport Investigating the moderating role of gender on Relationship between Relationship-based Marketing and Customer Loyalty in sport 35 42 5087 10.30473/arsm.2018.5087 FA Gholam Reza Shabani Bahar Professor of sport management, Allameh Tabatabai University Sajad Moemeni Piri Ph.D Candidate of Sport Management, Bu-Ali Sina University, Hamedan Journal Article 2017 01 16 The aim of this research was investigating the moderating role of gender on relationship between relationship-based marketing and customer loyalty in sports. This survey was descriptive-correlational research that 376 subjects (189 female, 187 male) took part in it. Data gathered through relationship between marketing questionnaire and customers’ loyalty questionnaire which their face validity was confirmed by 15 university experts and reliability was approved by alpha Cronbach’s of α=0.92, α=0.95, respectively. The data were analyzed using pearson correlation coefficient and Z Fisher test. The results showed that: there is significant relationship between relationship-based marketing components and male customers loyalty (p The aim of this research was investigating the moderating role of gender on relationship between relationship-based marketing and customer loyalty in sports. This survey was descriptive-correlational research that 376 subjects (189 female, 187 male) took part in it. Data gathered through relationship between marketing questionnaire and customers’ loyalty questionnaire which their face validity was confirmed by 15 university experts and reliability was approved by alpha Cronbach’s of α=0.92, α=0.95, respectively. The data were analyzed using pearson correlation coefficient and Z Fisher test. The results showed that: there is significant relationship between relationship-based marketing components and male customers loyalty (p https://arsmb.journals.pnu.ac.ir/article_5087_456413630a17145f93bd898c7df84925.pdf