Payame Noor University Applied Research of Sport Management 2345-5551 7 4 2019 04 21 Evaluation of sports Products marketing in Tehran based on the SWOT model and AHA model Evaluation of sports Products marketing in Tehran based on the SWOT model and AHA model 67 74 5709 10.30473/arsm.2019.38686.2652 FA Masoume Hosseini Assistant Professor of Sport Management, Payame Noor University, Tehran, Iran. Leila Ghorbani Ghahfarokhy Assistant Professor of Sport Management, Payame Noor University, Tehran, Iran. Journal Article 2018 06 03 Evaluation of sports Products marketing in Tehran based on the SWOT model and AHA model<br /><br /><br />Abstract<br />This research Was Performed With purpose Evaluation of sports marketing in Tehran based on SWOT model and provide a sports product marketing strategy for the Marketing Department of Sports and Youth ministry. The Research method is descriptive and type of this research is surveying. The statistic population were384 person of managers, Marketers and seller that chosen by Available method. The questionnaire arrange by researcher based on the Delphi method in 35 questions and 4 dimensions of strength, weakness, opportunity and threat. Data was Analyzed in 7 step by AHA Model and SWOT model. The Finding of the assessment matrix of weaknesses and strengths showed: The final score of strengths is equal (3.78), score of weakness is equal (1.3), score of opportunity is equal (3.11) and score of threat is equal (1.5). Thereby SO strategy has highest score and chosen as best strategy. Evaluation of sports Products marketing in Tehran based on the SWOT model and AHA model<br /><br /><br />Abstract<br />This research Was Performed With purpose Evaluation of sports marketing in Tehran based on SWOT model and provide a sports product marketing strategy for the Marketing Department of Sports and Youth ministry. The Research method is descriptive and type of this research is surveying. The statistic population were384 person of managers, Marketers and seller that chosen by Available method. The questionnaire arrange by researcher based on the Delphi method in 35 questions and 4 dimensions of strength, weakness, opportunity and threat. Data was Analyzed in 7 step by AHA Model and SWOT model. The Finding of the assessment matrix of weaknesses and strengths showed: The final score of strengths is equal (3.78), score of weakness is equal (1.3), score of opportunity is equal (3.11) and score of threat is equal (1.5). Thereby SO strategy has highest score and chosen as best strategy. https://arsmb.journals.pnu.ac.ir/article_5709_099ee5e97c3b18e4656ddb7c81f12e69.pdf