Payame Noor University Applied Research of Sport Management 2345-5551 10 1 2021 08 23 Sports business development model with e-commerce approach Sports business development model with e-commerce approach 61 75 7989 10.30473/arsm.2021.53180.3283 FA کیهان Keihan 1- PhD student of sport media and marketing management group, Islamic Azad University Science and Research Branch, Tehran, Iran. Reza Nikbakhsh Associate professor of sport management, Islamic Azad University South Tehran Branch. Abolfazl Farahani Professor Of Sport Management, Payame Noor University Ali Mohammad Safania Professor of physical education and sport science, Islamic Azad University Science and Research Branch, Tehran, Iran. Mohsen Bagherian Farahabadi Professor of physical education and sport science, Islamic Azad University Science and Research Branch, Tehran, Iran Journal Article 2020 05 27 The present study was conducted to model the development of sports businesses with an e-commerce approach. From the methodological point of view, the present study is of mixed type (quantitative and qualitative). The statistical population included sports management experts and specialists familiar with business and e-commerce. Targeted sampling methods and theoretical saturation index were used for sampling and 24 experts and experts were interviewed. In the qualitative section, the Delphi technique was used in three stages, so that the findings of all two of them were presented in three stages and the first three were used. To confirm this, the retest method was used and the results showed that the relationship between the percentage of agreement within the subject is equal to 0.92, which is appropriate. After identifying the factors affecting the development of sports businesses with the e-commerce approach, the factors in the matrix table were compiled as a questionnaire and provided to the research sample and they were asked to complete the questionnaires based on the ISM method. To determine the causal relationships of the indicators, the structural-interpretive modeling method was used and Micmac software was used to draw the model. Finally, 7 major categories including legal environment, management, environmental, education and awareness, organizational, cultural and social, and innovation and creativity in the development of sports business models with e-commerce approach were identified. The present study was conducted to model the development of sports businesses with an e-commerce approach. From the methodological point of view, the present study is of mixed type (quantitative and qualitative). The statistical population included sports management experts and specialists familiar with business and e-commerce. Targeted sampling methods and theoretical saturation index were used for sampling and 24 experts and experts were interviewed. In the qualitative section, the Delphi technique was used in three stages, so that the findings of all two of them were presented in three stages and the first three were used. To confirm this, the retest method was used and the results showed that the relationship between the percentage of agreement within the subject is equal to 0.92, which is appropriate. After identifying the factors affecting the development of sports businesses with the e-commerce approach, the factors in the matrix table were compiled as a questionnaire and provided to the research sample and they were asked to complete the questionnaires based on the ISM method. To determine the causal relationships of the indicators, the structural-interpretive modeling method was used and Micmac software was used to draw the model. Finally, 7 major categories including legal environment, management, environmental, education and awareness, organizational, cultural and social, and innovation and creativity in the development of sports business models with e-commerce approach were identified. https://arsmb.journals.pnu.ac.ir/article_7989_2bd81f04e8ae07b3fa00e85de8735243.pdf