Payame Noor University Applied Research of Sport Management 2345-5551 6 1 2017 08 23 Analysis of the relationship between cultural intelligence and achievement motivation of sport event volunteers Analysis of the relationship between cultural intelligence and achievement motivation of sport event volunteers 11 20 3952 FA Samira Feizi Amir Montazeri Reza Andam Mehrzad Hamidi Journal Article 2014 08 28 The Purpose of this study was to assess the relationship between cultural intelligence and achievement motivation of sport event volunteers. The applied method in this research was descriptive – correlation. The statistical population consisted of Sport Volunteers at the 11th Iranian Universities Sport Olympiad in summer 2012. Because of low statistical population it was considered as the sample population (n=N). The research Instruments was the “cultural intelligence questionnaire” (CCI, 2005) comprised 20 items and “achievement motivation questionnaire” (McClelland) composed of 11 items. The content and face validity of the questionnaire was confirmed by university experts panel. Cronbach’s alpha coefficient was used to test the reliability of the questionnaires in pilot study. The reliability of cultural intelligence questionnaire and achievement motivation questionnaire was 0.72 and 0.74 respectively. Descriptive and inferential statistics were used to analyze data. The research hypotheses were analyzed through regression with stepwise method. The result of regression analysis showed that metacognitive CI and motivational CI was explaining %24 variance of achievement motivation (F (2,117) = 19.39, p ˂ 0.001; R² = 0.249). The results of this study can create good vision about the importance of developing cultural intelligence and achievement motivation for voluntary affairs managers. The Purpose of this study was to assess the relationship between cultural intelligence and achievement motivation of sport event volunteers. The applied method in this research was descriptive – correlation. The statistical population consisted of Sport Volunteers at the 11th Iranian Universities Sport Olympiad in summer 2012. Because of low statistical population it was considered as the sample population (n=N). The research Instruments was the “cultural intelligence questionnaire” (CCI, 2005) comprised 20 items and “achievement motivation questionnaire” (McClelland) composed of 11 items. The content and face validity of the questionnaire was confirmed by university experts panel. Cronbach’s alpha coefficient was used to test the reliability of the questionnaires in pilot study. The reliability of cultural intelligence questionnaire and achievement motivation questionnaire was 0.72 and 0.74 respectively. Descriptive and inferential statistics were used to analyze data. The research hypotheses were analyzed through regression with stepwise method. The result of regression analysis showed that metacognitive CI and motivational CI was explaining %24 variance of achievement motivation (F (2,117) = 19.39, p ˂ 0.001; R² = 0.249). The results of this study can create good vision about the importance of developing cultural intelligence and achievement motivation for voluntary affairs managers.

https://arsmb.journals.pnu.ac.ir/article_3952_73605b2c8d4c2b01638632f3bb5f4107.pdf

Payame Noor University Applied Research of Sport Management 2345-5551 6 1 2017 08 23 Relationship between Job Characteristics and Satisfaction among Iranian Soccer Referees: the Mediate Role of Professional Commitment Relationship between Job Characteristics and Satisfaction among Iranian Soccer Referees: the Mediate Role of Professional Commitment 21 32 3953 FA Journal Article 2014 05 17 The aim of this study was to determine the mediate role of professional commitment in relationship between job characteristics and job satisfaction among Iranian soccer referees. 174 soccer referees in premier league and 1 league responded to Jacko’s questionnaire (2004), Aranya's questionnaire (1999) and MSQ (1967). Validity of questionnaires was confirmed by university experts and confirmatory factor analysis and their reliability verified by Alpha Chronbach (r=0.85). Friedman and t Wilcoxon tests showed that characteristics of task significance, skill variety and specialization had more effectiveness than characteristics of process information and feedback. Also, involvement was the most important dimension of professional commitment from participant's view point (p≤ .05). Structure equations model analysis illustrated that professional commitment can significantly (R2= .94) be facilitate relation of job characteristics and satisfaction among soccer referees (RMSEA= 0.076; λ2/df= 1.98; IFI= .92; CFI= .92; GFI= .94). According to the present research results can be stated that other attitudinal and psychological constructs such as professional commitment could be have better conditions in cycle of job characteristics model in sport settings. Additionally, description of job satisfaction among participants showed that unemployment, payment and management are from unsatisfactory factors and social status and work values are from satisfactory factors. According to the result of this study can certainty be expected that will be improve their commitment and satisfaction by enriching the job characteristics among soccer referees. The aim of this study was to determine the mediate role of professional commitment in relationship between job characteristics and job satisfaction among Iranian soccer referees. 174 soccer referees in premier league and 1 league responded to Jacko’s questionnaire (2004), Aranya's questionnaire (1999) and MSQ (1967). Validity of questionnaires was confirmed by university experts and confirmatory factor analysis and their reliability verified by Alpha Chronbach (r=0.85). Friedman and t Wilcoxon tests showed that characteristics of task significance, skill variety and specialization had more effectiveness than characteristics of process information and feedback. Also, involvement was the most important dimension of professional commitment from participant's view point (p≤ .05). Structure equations model analysis illustrated that professional commitment can significantly (R2= .94) be facilitate relation of job characteristics and satisfaction among soccer referees (RMSEA= 0.076; λ2/df= 1.98; IFI= .92; CFI= .92; GFI= .94). According to the present research results can be stated that other attitudinal and psychological constructs such as professional commitment could be have better conditions in cycle of job characteristics model in sport settings. Additionally, description of job satisfaction among participants showed that unemployment, payment and management are from unsatisfactory factors and social status and work values are from satisfactory factors. According to the result of this study can certainty be expected that will be improve their commitment and satisfaction by enriching the job characteristics among soccer referees.

https://arsmb.journals.pnu.ac.ir/article_3953_5aab1f22cfc919aa7be6537b0944170c.pdf

Payame Noor University Applied Research of Sport Management 2345-5551 6 1 2017 08 23 The role of Fashion on the young girls tendency towards sport and fitness The role of Fashion on the young girls tendency towards sport and fitness 33 41 3954 FA Sara Keshkar assistant professor of Allameh Tabataba'i university Negar Sattar Akbar FaridFathi Journal Article 2014 12 22 Today paying attention to sport, beauty, fashion and also demonstration of cultural aspects of body and beauty through media, made everyone tend to have beautiful body. So the purpose of this research was to investigate the role of fashion on girl's tendency towards physical fitness and sport. The research method was descriptive- survey. The population was the whole female students who habituated in AllamehTabataba’I university dormitories (N=1430). Sample size was determined (n= 320) using Morgan sample size table. The research tool was a researcher- made questionnaire and its validity was approved by 15 sociologists and sport management experts and its reliability (α= 0.88) was suitable.Results showed that girls tendency to fashion can predict their tendency to fitness. TV. Fashion demonstration can predict the possibility of girls tendency to fashion and fitness (R=0.298, pFashion can make girls tend towards fashion and fitness.This tendency can also make girls to take part in sport activities. So sport organization authorities can gain benefits from fashion towards motivating society to sport activities and also to design clothes according to our social values to attract girls to physical fitness activities. Today paying attention to sport, beauty, fashion and also demonstration of cultural aspects of body and beauty through media, made everyone tend to have beautiful body. So the purpose of this research was to investigate the role of fashion on girl's tendency towards physical fitness and sport. The research method was descriptive- survey. The population was the whole female students who habituated in AllamehTabataba’I university dormitories (N=1430). Sample size was determined (n= 320) using Morgan sample size table. The research tool was a researcher- made questionnaire and its validity was approved by 15 sociologists and sport management experts and its reliability (α= 0.88) was suitable.Results showed that girls tendency to fashion can predict their tendency to fitness. TV. Fashion demonstration can predict the possibility of girls tendency to fashion and fitness (R=0.298, pFashion can make girls tend towards fashion and fitness.This tendency can also make girls to take part in sport activities. So sport organization authorities can gain benefits from fashion towards motivating society to sport activities and also to design clothes according to our social values to attract girls to physical fitness activities.

https://arsmb.journals.pnu.ac.ir/article_3954_3d4b8735508a065633091c3a63ef9ac1.pdf

Payame Noor University Applied Research of Sport Management 2345-5551 6 1 2017 08 23 academic misconduct, University, Social factors. academic misconduct, University, Social factors. 43 49 3955 FA Aidin Abbasi Farzam Farzan Mirhasan Seyed Ameri Behnam Zayer Journal Article 2014 12 23 Abstract The purpose of the present study is to investigate the influence of Social factors on the incidence of different types of academic misconduct. The method of this study is descriptive, in terms of implementation, it is a survey, and in terms of purpose it is practical. Data for this study were collected using a researcher-constructed questionnaire. Its validity was confirmed by a number of sport management faculty members and its reliability calculated 87/0 with Cronbach's alpha. The questionnaire was designed with a Likert scale of 5 values. The participants of the study were comprised physical education students all over the country. Based on geographic regions of the country, five universities selected from the North, South, East, West and center of the country all of which were graduate students of physical education. The statistical sample of the study included graduate students of Physical Education in Tehran, Shiraz, Kurdistan, Mazandaran and Mashhad Universities. The selection of samples were available by stratified- Stochastic sampling method. Sample size in five colleges determined, based on the number of graduate students of these five faculties and using Morgan table. The findings show the importance of Social factors, especially the lack of adequate supervision of authorities in occurring academic misconduct. In order to deal with all kinds of academic misconduct, the directors of the affair must give special attention to the Social factors, especially the lack of adequate supervision of authorities as an effective factor in the incidence of academic misconducts. Abstract The purpose of the present study is to investigate the influence of Social factors on the incidence of different types of academic misconduct. The method of this study is descriptive, in terms of implementation, it is a survey, and in terms of purpose it is practical. Data for this study were collected using a researcher-constructed questionnaire. Its validity was confirmed by a number of sport management faculty members and its reliability calculated 87/0 with Cronbach's alpha. The questionnaire was designed with a Likert scale of 5 values. The participants of the study were comprised physical education students all over the country. Based on geographic regions of the country, five universities selected from the North, South, East, West and center of the country all of which were graduate students of physical education. The statistical sample of the study included graduate students of Physical Education in Tehran, Shiraz, Kurdistan, Mazandaran and Mashhad Universities. The selection of samples were available by stratified- Stochastic sampling method. Sample size in five colleges determined, based on the number of graduate students of these five faculties and using Morgan table. The findings show the importance of Social factors, especially the lack of adequate supervision of authorities in occurring academic misconduct. In order to deal with all kinds of academic misconduct, the directors of the affair must give special attention to the Social factors, especially the lack of adequate supervision of authorities as an effective factor in the incidence of academic misconducts.

https://arsmb.journals.pnu.ac.ir/article_3955_8cdcd5116966b57e5643f09241555e92.pdf

Payame Noor University Applied Research of Sport Management 2345-5551 6 1 2017 08 23 The relationship of communication skills with effectiveness of Physical Education Faculty members of payam noor university The relationship of communication skills with effectiveness of Physical Education Faculty members of payam noor university 51 60 3956 FA Ghasemi Hamid Leila Ghorbani Ghahfarokhi Manochehr Tatari Zeinab Amraee part time faculteis Journal Article 2014 09 25 This paper aims to study the relationship between communication skills and effectiveness of Physical Education Faculty members of payame Noor university . This study was descriptive – correlational performed through survey method . Sample statistical was equal with statistical population (80 faculty Members). Data collection tool was communicational skills questionnaire (Barton J., 1990) and organizational effectiveness questionnaire (Hamidi, 1382). Formal and Logical validity of the questionnaires were confirmed by university professors and professional managers. Reliability of questionnaires was calculated through Cronbach α coefficient (0/84, 0/82) respectively. To study the hypothesis, correlation analysis, regression analysis, one-sample t test, independent- t , and Friedman were used. The results show that the correlation between communication skills and components of effectiveness in the significance level (p< 0.05), are significant (p= 0.048 & r=0.241). The correlation test results indicate a significant relationship between communication skills and elements of organizational effectiveness in the significance level (p This paper aims to study the relationship between communication skills and effectiveness of Physical Education Faculty members of payame Noor university . This study was descriptive – correlational performed through survey method . Sample statistical was equal with statistical population (80 faculty Members). Data collection tool was communicational skills questionnaire (Barton J., 1990) and organizational effectiveness questionnaire (Hamidi, 1382). Formal and Logical validity of the questionnaires were confirmed by university professors and professional managers. Reliability of questionnaires was calculated through Cronbach α coefficient (0/84, 0/82) respectively. To study the hypothesis, correlation analysis, regression analysis, one-sample t test, independent- t , and Friedman were used. The results show that the correlation between communication skills and components of effectiveness in the significance level (p< 0.05), are significant (p= 0.048 & r=0.241). The correlation test results indicate a significant relationship between communication skills and elements of organizational effectiveness in the significance level (p

https://arsmb.journals.pnu.ac.ir/article_3956_09bd65c4ce13f8536fc23916a1a77be8.pdf

Payame Noor University Applied Research of Sport Management 2345-5551 6 1 2017 08 23 The effect of brand credit on brand alliance strategies in order to brand Strategic promotion: case study sepahan’s sport club The effect of brand credit on brand alliance strategies in order to brand Strategic promotion: case study sepahan’s sport club 61 71 3958 FA Rasol Nazari Fateme Ghavami Journal Article 2016 08 27 The aim of this research is to respresent the effect of brand credit on brand alliance to promote strategic position of brand. The following study represents a practical research which is descriptive in terms of strategy and it is survey in terms of application. Data collection has been conducted through questionnaire and field method.The population under study of the present research consists of all managers, employees, fans and players of Sepahan club. The sample size of simple random sampling has been estimated 384 individuals by the application of (kokrun) formula. The research measuring instrument included the questionnaires of Sepahan brand, Meli bank brand,and alliance brand which signified the reliabilities of 0.92, and 0.97 respectively. Researcher-made questionnaire including five criteria namely, reliability,adherence,quality and quantity of services and products ,socio-communicative approach,fame,and advertising as well as price at last,showed the reliability of 0.91 in the preliminary (pilot-study) study through the use of split half and Cronbach alpha.Verbal and content validity was confirm by ten sports management specialists. Statistical data analyses were both descriptive and inferential. The obtained results show an indirect effect of brand credit on the position of strategic brand merely through alliance brand. The consequences of employed measuring models of brand credit effect on strategies of brand alliance ,the effect of brand credit on promotion of strategic position of brand and the effect of alliance strategy on brand strategic position signified the importance and high value of aforementioned models as well as a confirmed proof for inferential research models The aim of this research is to respresent the effect of brand credit on brand alliance to promote strategic position of brand. The following study represents a practical research which is descriptive in terms of strategy and it is survey in terms of application. Data collection has been conducted through questionnaire and field method.The population under study of the present research consists of all managers, employees, fans and players of Sepahan club. The sample size of simple random sampling has been estimated 384 individuals by the application of (kokrun) formula. The research measuring instrument included the questionnaires of Sepahan brand, Meli bank brand,and alliance brand which signified the reliabilities of 0.92, and 0.97 respectively. Researcher-made questionnaire including five criteria namely, reliability,adherence,quality and quantity of services and products ,socio-communicative approach,fame,and advertising as well as price at last,showed the reliability of 0.91 in the preliminary (pilot-study) study through the use of split half and Cronbach alpha.Verbal and content validity was confirm by ten sports management specialists. Statistical data analyses were both descriptive and inferential. The obtained results show an indirect effect of brand credit on the position of strategic brand merely through alliance brand. The consequences of employed measuring models of brand credit effect on strategies of brand alliance ,the effect of brand credit on promotion of strategic position of brand and the effect of alliance strategy on brand strategic position signified the importance and high value of aforementioned models as well as a confirmed proof for inferential research models

https://arsmb.journals.pnu.ac.ir/article_3958_cbd77406cc335db5160db0094cf48bf1.pdf

Payame Noor University Applied Research of Sport Management 2345-5551 6 1 2017 08 23 Designing intelligence models needed for leadership effectiveness of sport Managers Designing intelligence models needed for leadership effectiveness of sport Managers 73 88 3959 FA Maryam Mokhtari Dinani Hashem Kozechian Abbas Nazarian Journal Article 2015 08 17 Studies have shown it is essential for organizational successful to have leadership effectiveness. This is true to all organizations as sport organizations. Hence, it is important to identification of factors that can be related to leadership effectiveness. Therefore, the purpose of this research was designing of intelligence models needed for leadership effectiveness of sport managers. The Statistical population were all managers (N1=331) and staffs (N2=1621) of Sport and Young's Ministry, National Olympic committee, National Paraolympics committee, National Olympic Academy, and Sport Federations. Based on Morgan table, 180 managers and 367 staffs were selected with stratified sampling and random sampling for this research. Shring (1998) emotional intelligence questionnaire, Van Dyne and Ang (2004) Four Factor cultural intelligence scale questionnaire, Albrecht (2002) organizational intelligence questionnaire and Leadership effectiveness questionnaire (1388) were used to collect data. Validity of the Questionnaires was confirmed by experts and the reliability coefficient for the emotional intelligence questionnaire (α=0/80), cultural intelligence (α =0/89), organizational intelligence (α =0/88) and for leadership effectiveness questionnaire obtained (α=0/90). Data analysis was performed by multiple regressions. Structural Equation Modeling (SEM) was performed with AMOS graphic/18for modeling as well. The results showed there was significant relationship between emotional intelligence, cultural intelligence and organizational intelligence and leadership effectiveness. Finally, with regard to these results, it is recommended that in designating sport managers the following features is considered: emotional intelligence, organizational intelligence and cultural intelligence. Studies have shown it is essential for organizational successful to have leadership effectiveness. This is true to all organizations as sport organizations. Hence, it is important to identification of factors that can be related to leadership effectiveness. Therefore, the purpose of this research was designing of intelligence models needed for leadership effectiveness of sport managers. The Statistical population were all managers (N1=331) and staffs (N2=1621) of Sport and Young's Ministry, National Olympic committee, National Paraolympics committee, National Olympic Academy, and Sport Federations. Based on Morgan table, 180 managers and 367 staffs were selected with stratified sampling and random sampling for this research. Shring (1998) emotional intelligence questionnaire, Van Dyne and Ang (2004) Four Factor cultural intelligence scale questionnaire, Albrecht (2002) organizational intelligence questionnaire and Leadership effectiveness questionnaire (1388) were used to collect data. Validity of the Questionnaires was confirmed by experts and the reliability coefficient for the emotional intelligence questionnaire (α=0/80), cultural intelligence (α =0/89), organizational intelligence (α =0/88) and for leadership effectiveness questionnaire obtained (α=0/90). Data analysis was performed by multiple regressions. Structural Equation Modeling (SEM) was performed with AMOS graphic/18for modeling as well. The results showed there was significant relationship between emotional intelligence, cultural intelligence and organizational intelligence and leadership effectiveness. Finally, with regard to these results, it is recommended that in designating sport managers the following features is considered: emotional intelligence, organizational intelligence and cultural intelligence.

https://arsmb.journals.pnu.ac.ir/article_3959_df1e1657c4cd31661f662115a49ba058.pdf

Payame Noor University Applied Research of Sport Management 2345-5551 6 1 2017 08 23 The Role of Competitive Advantage in Customer Satisfaction of Swimming Pools The Role of Competitive Advantage in Customer Satisfaction of Swimming Pools 89 96 3960 FA Seyede Azra Mirkazemi Journal Article 2015 05 11 The purpose of this study was to investigate the role of Competitive Advantage in Customers Satisfaction of Birjand's swimming pools. The research method was a cross-correlation. 214 customers of Birjand Pools completed 2instrument of this study: Competitive Advantage questionnaire (Hoseini,2011, α=0.87) and Customer Satisfaction questionnaire(Servqual 1994, α=0.87) that assess the competitive advantage and Customers Satisfaction in swimming pools respectively. For data analysis,It was used Kolmogorov-Smirnov test, one-sample t-test, Pearson correlation and multiple regression analysis. All data were analyzed with software Spss18 and at significant level p<0/05. The findings showed that there was a direction and significant correlation between the evident advantage (r=0.30), sustainable advantage (r=0.40), dynamic advantage (r=0.38), congruity advantage (r=0.42) and compound advantage (r=0.27) to Customers Satisfaction. The results of stepwise regression analysis showed that the predictor variables could totally explain the 33% of the total variance changes of Customer Satisfaction as well. According to the results of the research ,it is suggested that pools managers increase customers satisfaction and loyalty through development of competitive advantage. The purpose of this study was to investigate the role of Competitive Advantage in Customers Satisfaction of Birjand's swimming pools. The research method was a cross-correlation. 214 customers of Birjand Pools completed 2instrument of this study: Competitive Advantage questionnaire (Hoseini,2011, α=0.87) and Customer Satisfaction questionnaire(Servqual 1994, α=0.87) that assess the competitive advantage and Customers Satisfaction in swimming pools respectively. For data analysis,It was used Kolmogorov-Smirnov test, one-sample t-test, Pearson correlation and multiple regression analysis. All data were analyzed with software Spss18 and at significant level p<0/05. The findings showed that there was a direction and significant correlation between the evident advantage (r=0.30), sustainable advantage (r=0.40), dynamic advantage (r=0.38), congruity advantage (r=0.42) and compound advantage (r=0.27) to Customers Satisfaction. The results of stepwise regression analysis showed that the predictor variables could totally explain the 33% of the total variance changes of Customer Satisfaction as well. According to the results of the research ,it is suggested that pools managers increase customers satisfaction and loyalty through development of competitive advantage.

https://arsmb.journals.pnu.ac.ir/article_3960_547051d2d0532ccc31ab999a5e6ec8e5.pdf

Payame Noor University Applied Research of Sport Management 2345-5551 6 1 2017 08 23 The effect of morning exercise on educational advancement of girl students at first, second and third grade of elementary schoolS The effect of morning exercise on educational advancement of girl students at first, second and third grade of elementary schoolS 97 106 3961 FA Sedighe Eslami Leila Ghorbani Ghahfarokhi Nahid Gheisari Journal Article 2016 02 13 The aim of this present study is to investigate the effect of morning exercise on the educational advancement of girl students at first, second and third grade of elementary schools. The statistical society of this research includes 3204 students of girl elementary schools of Marvdasht town in academic year of 2014-2015. By using Morgan sample volume determination table, 390 students were selected samples randomly in to two groups: 193 for control and 197 for experimental group at first, the pre-tests were math, Persian, science and Koran books. Then, for experimental group 8 weeks, five days a week and 15-20 minutes each day, before entering the classes, students exercised. After this period, groups were given a post test of above lessons to analyze data, "U man Vitni" test was used to do so, 22 version of SPSS statistic software was used. Results showed that morning exercise increases the average grades of experimental group compared to control group. So it can be concluded that morning exercise has a positive effect on concentration and happiness of students which led to advancement. The aim of this present study is to investigate the effect of morning exercise on the educational advancement of girl students at first, second and third grade of elementary schools. The statistical society of this research includes 3204 students of girl elementary schools of Marvdasht town in academic year of 2014-2015. By using Morgan sample volume determination table, 390 students were selected samples randomly in to two groups: 193 for control and 197 for experimental group at first, the pre-tests were math, Persian, science and Koran books. Then, for experimental group 8 weeks, five days a week and 15-20 minutes each day, before entering the classes, students exercised. After this period, groups were given a post test of above lessons to analyze data, "U man Vitni" test was used to do so, 22 version of SPSS statistic software was used. Results showed that morning exercise increases the average grades of experimental group compared to control group. So it can be concluded that morning exercise has a positive effect on concentration and happiness of students which led to advancement.

https://arsmb.journals.pnu.ac.ir/article_3961_48e175b2bb8cbba350754588704006df.pdf

Payame Noor University Applied Research of Sport Management 2345-5551 6 1 2017 08 23 The Environmental Analysis of Professional Sports in Iran The Environmental Analysis of Professional Sports in Iran 108 118 3962 FA Morteza Rezaii Soufaii Abolfazl Farahani Abbas Shabani Journal Article 2014 09 13 The purpose of this study was the environmental analysis of the structure of sports in Iran based on a hierarchical model of sports. Reserch method is of descrietiv-anlytic and applicable in terms of objective. Methods of data collection are included library research, Delphi method and finally a researcher made questionnaire.validity of questionnaire confirmed by experts. Using Cronbach's alpha, the reliability of the questionnaire was obtained as 0.94. The statistical population of the study consisted of staff- and operational managers of the Ministry of Youth and Sport, and heads of federations, experts and managers of sport associations of sport federations,managers of Olympic and para-olympic national Academy and faculty members who are specialists in sports and are informed about the research topic. In this study, the sample was determined as equivalent to the research population and by counting all. Out of 302 questionnaires sent to members of the research population, 238 questionnaires were filled (79 percent). For data analysis, descriptive statistics and inferential tests including the Kolmogorov-Smirnov test, comparison of the mean of the population (one sample t-test), Friedman's analysis of variance and Kruskal-Wallis test (H) were applied. The results showed that professional sports in Iran were in conservative strategy position (WO). The most advantage point of professional sports in Iran is the presence of spectators in sports, while the main drawback is the lack of based teams in the clubs. The most important opportunities of professional sports are theyoung population and the interest and potentiality in sports; whereas the most important threats lays in political misuse of professional sports. The purpose of this study was the environmental analysis of the structure of sports in Iran based on a hierarchical model of sports. Reserch method is of descrietiv-anlytic and applicable in terms of objective. Methods of data collection are included library research, Delphi method and finally a researcher made questionnaire.validity of questionnaire confirmed by experts. Using Cronbach's alpha, the reliability of the questionnaire was obtained as 0.94. The statistical population of the study consisted of staff- and operational managers of the Ministry of Youth and Sport, and heads of federations, experts and managers of sport associations of sport federations,managers of Olympic and para-olympic national Academy and faculty members who are specialists in sports and are informed about the research topic. In this study, the sample was determined as equivalent to the research population and by counting all. Out of 302 questionnaires sent to members of the research population, 238 questionnaires were filled (79 percent). For data analysis, descriptive statistics and inferential tests including the Kolmogorov-Smirnov test, comparison of the mean of the population (one sample t-test), Friedman's analysis of variance and Kruskal-Wallis test (H) were applied. The results showed that professional sports in Iran were in conservative strategy position (WO). The most advantage point of professional sports in Iran is the presence of spectators in sports, while the main drawback is the lack of based teams in the clubs. The most important opportunities of professional sports are theyoung population and the interest and potentiality in sports; whereas the most important threats lays in political misuse of professional sports.

https://arsmb.journals.pnu.ac.ir/article_3962_ffa0f09f883444d6ed990a5567b064f9.pdf