isa eskandari; morteza rezaeisoufi; loghman keshavarz
Abstract
The aim of this study was to identify the barriers to strategic management in the Deputy of Physical Education and Health of Education in Iran.In terms of practical purpose and in terms of data collection, it is qualitative and semi-structured interviews. The population of this study included all managers, ...
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The aim of this study was to identify the barriers to strategic management in the Deputy of Physical Education and Health of Education in Iran.In terms of practical purpose and in terms of data collection, it is qualitative and semi-structured interviews. The population of this study included all managers, staff advisors and provincial deputies in the deputy of physical education and health, from which 50 people were selected based on work experiences, published articles, authorship of related books and their executive areas that were related to the present study. And the sampling method was theoretical and purposeful.To analyze the information obtained in the interviews, open and centralized and selective coding methods were used.The results of the interviews indicated that strategic management barriers in the Deputy of Physical Education and Health of Education include 3 general categories and 9 components that include organizational ideology (educational barriers, structural barriers, design and planning barriers and professional ethics barriers), external organizational factors (legal and regulatory barriers, and environmental barriers) and organizational resources that include (information barriers, human barriers, and financial barriers). And one of the features of this research is to find new obstacles compared to other researches. The Deputy Minister of Physical Education and Health can take effective measures to remove the desired obstacles by using the capacities of the national media, attracting financial sponsors, participatory decision-making in implementation and continuous monitoring.
sahar pirjamadi; Habib Honari; gholam ali kargar; Gholamreza Shabani Bahar
Abstract
The purpose of this study was to identify the growthchallenges of sport start-up businesses in Iran. The study is an exploration research and is considered as qualitative. The research data were collected through subjective sampling and based on deep semi-structured interviews with experts in this field ...
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The purpose of this study was to identify the growthchallenges of sport start-up businesses in Iran. The study is an exploration research and is considered as qualitative. The research data were collected through subjective sampling and based on deep semi-structured interviews with experts in this field (all startups managers, science and technology parks, growth centers, university professors, elites in the field of sport entrepreneurship). The number of participants reached 21 using the theoretical saturation index and the findings were analyzed by grounded theory in coding process included three steps: open, axial and selective coding. Findings indicate that categories such as innovation and idea generation, specialist human capital, organizational and individual aspect, and the specialized unit of the country's sports startups as contextual factors and Categories such as structural and governmental, Hard infrastructure, Strategic and environmental factors and Entrepreneurship centers and sports start-up in federations and... as interferer factors were recognized for the growth of start-up sport businesses in Iran. That can help to employment creation, sport development, growth and revival of sport startups and the country's economic sustainable growth under sanction.
Maryam Fallah Kazemi; Abolfazl Farahani; Hamid Ghasemi
Abstract
Nowadays, globalization has doubled the importance of competitiveness in the sportswear industry. There are a lot of sportswear brands in Iran that are not active in field of international trade due to their inability to compete with foreign brands.. Thus, the current study aimed to investigate ...
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Nowadays, globalization has doubled the importance of competitiveness in the sportswear industry. There are a lot of sportswear brands in Iran that are not active in field of international trade due to their inability to compete with foreign brands.. Thus, the current study aimed to investigate competitive model of the iranian sportswear brands to enter the international markets.A mixed method (qualitative and quantitative) was applied in the research. The statistical population included experts in the field of sportswear export (the first population) and 200 manufacturers of sportswear brands (the second population). Then 3 brands were selected from the first population via the Purposive sampling technique, and 132 brands were randomly selected from the second population according to Krejcie and Morgan table. The factors affecting competitiveness were identified using field studies and were approved in the second round of the Delphi method; then the model of the study was proposed. Finally, a questionnaire with 5 items and 74 questions was designed based on the Likert scale. The validity of the questionnaire was confirmed by professors and experts and its reliability was also obtained in an initial sample of 30 people, with Cronbach's alpha of 0.96. The structural equation modeling was conducted by the IBM SPSS and Smart PLS.The results showed that export, brand differentiation, marketing orientation , and strategic orientation affect the competitiveness of the iranian sportswear brands to enter the international markets
mohammad hosein Ghorbani; sara keshgar; Habib Honari; Gholamreza Shabani
Abstract
In the field of development of the faculties of physical education and sports sciences have been carried out scattered scientific research's all over the world, which has led to the writing and publication of many articles in scientific journals. Comprehensive and in-depth review of these studies and ...
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In the field of development of the faculties of physical education and sports sciences have been carried out scattered scientific research's all over the world, which has led to the writing and publication of many articles in scientific journals. Comprehensive and in-depth review of these studies and the interpretation of their findings can provide researchers with a clear understanding. The aim of this study was to identify the affecting factors development of applied science Faculty of physical education and sports. This research was applied in terms of purpose and descriptive-analytical in terms of research strategy, which was done using a qualitative approach and using the Meta-syntheses method as implementation path in data collection and analysis. The statistical population of the present study is all articles related to the field of development Faculty of physical education and sports that have been published in Google Scholar and Science Direct databases from 2005-2020. Based on this, using keywords, the most relevant research was selected with a purposeful approach (N = 134). The meta-syntheses method Sandelowski & Barros (2007) was used to examine the findings. Findings showed that 5 components (education, research, entrepreneurship, relations with the community and Scientific Supremacy), 18 subcomponents and 122 codes are involved in the development Faculty of physical education and sports. Finally, according to the research findings, a model of factors affecting the development Faculty of physical education and sports was developed.
Sport Training
Farnaz Torabi; Mohammad Mohammadi
Abstract
The purpose of the present research was to institutionalize the effective factors of the public culture of public sports in the society.The method of doing this mixed research was exploratory. The statistical community includes specialists and experts (sports managers, etc.) to discover the factors ...
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The purpose of the present research was to institutionalize the effective factors of the public culture of public sports in the society.The method of doing this mixed research was exploratory. The statistical community includes specialists and experts (sports managers, etc.) to discover the factors of institutionalization and managers, specialists and experts to determine the weighting of the factors and a population sample of 1500 people in the 5 districts of North, South, East, West and the center of Tehran city with They were randomly selected.The measurement tool for data collection was a questionnaire made by a researcher in the field of institutionalizing the effective factors of public sports culture, and the face validity of the questionnaires was approved by the professors of sports management, as well as their final validity using Cronbach's alpha coefficient of 0.95.were approved. Data were analyzed using Kolmogorov-Smirnov test and confirmatory factor analysis through SPSS and Lisrel software.The findings showed that the most important dimension in the institutionalization of sports and the effective factors in the culturalization of public sports, based on the factor loadings, was the organizational dimension with a factor loading of 1.07.After that, there were the individual dimension with a factor load of 0.82, the group dimension with a factor load of 0.72 and finally the environmental dimension with a factor load of 0.65.The conclusion is that in the institutionalization of culture, it is necessary to pay attention and prioritize organizational, individual, group and finally environmental aspects by Tehran Municipality and related institutions.
Tahmaseb Shirvani; mohsen esmaeili; Mohammad Hassan Ferdosi
Abstract
The purpose of this study was to qualitatively study the positive consequences of using sports marketing in Iranian Premier League clubs.The research method is exploratory and has a qualitative nature that used the grounded theory technique. The research population included professors of sports management, ...
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The purpose of this study was to qualitatively study the positive consequences of using sports marketing in Iranian Premier League clubs.The research method is exploratory and has a qualitative nature that used the grounded theory technique. The research population included professors of sports management, CEOs and marketers of Iranian Premier League football clubs, members of the marketing committee of the Football Federation. Targeted method and snowball technique were used for sampling. Open-ended interviews were used to collect data. Data were analyzed from 17 interviews. Three interviews were coded as a sample and finally the reliability of 85% was obtained. The results showed that in the open coding process, a total of 120 non-duplicate initial codes were generated. Codes based on thematic similarity were divided into 12 central codes and finally 4 selected codes. These codes were: fundamental consequences including football, legal-legal and behavioral-moral; Structural consequences including club, technological-advertising and human resources; Environmental consequences include social, cultural and fans-customers and finally economic consequences including income-investment, entrepreneurship-employment and economic growth. According to the results of the present study and presenting the positive consequences of using sports marketing, it is necessary that the managers and officials of the federation, league organization take the necessary action to employ and implement sports marketing management to be able to benefit from its positive consequences.
Masoud Naderianjahromi; Elham Akhavan
Mahdi Ghafouri Yazdi; mohamad khabiri; Ebrahim Alidoust Ghahfarokhi; Mohamad Javad Sharif Zadeh
Abstract
The purpose of this study was to identify the financing straregies in professional sports. The methodology of this research was qualitative with the phenomenological approach and the required information was obtained, using documentary studies and semi-structured interviews. The research statistical ...
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The purpose of this study was to identify the financing straregies in professional sports. The methodology of this research was qualitative with the phenomenological approach and the required information was obtained, using documentary studies and semi-structured interviews. The research statistical population was university professors with specialization in sports management, economics, and entrepreneurship, sport's senior managers and career professionals, and senior managers of corporations and investment funds. The sampling method was non-random and purposeful. We continued interviews with experts to reach the theoretical saturation (20 interviews). As a result of analyzing the data on financing strategies in Iran's professional sports, three main categories, 14 sub-categories and 115 concepts or open codes were identified. Asset-based financing strategies consist of location-based financing, debt-based financing, capital-based financing, partnership-based financing, and gift-based financing; Sports revenue sources consisting ofadvertising, sponsoring, TV rights, match day revenue, goods and services based on brand, athletes and fans and also operational components including executive actions and optimal ownership as the most important strategies in professional sports of Iran were proposed. Awareness of these strategies puts a clear roadmap for the implementation of the desired model of financing in Iran's professional sports for the country's sports authorities.
mohammad Pourkiani; mohammadreza Boroumand; Ali Afrouzeh; mohammad sadegh afroozeh
Abstract
Nowadays, with a growing number of services and raising the access level to information and distribution channels, customers show more flexibility in decision-making. Due to intense competition in service industries such as Gyms, managers of these centers need to take new approaches to attract and retain ...
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Nowadays, with a growing number of services and raising the access level to information and distribution channels, customers show more flexibility in decision-making. Due to intense competition in service industries such as Gyms, managers of these centers need to take new approaches to attract and retain customers. Accordingly, this research aims to investigate the impact of experience creation through sensory stimuli in gyms on perceived value, brand strength, and word-of-mouth advertising.This research is applied in terms of purpose and is descriptive-correlational in terms of data collection. The sample consisted of 215 customers of luxury gyms in Tehran selected through purposive sampling. The main data collection tool was a questionnaire composed of Semi self-made and pre-existing questions. The questionnaires used include sensory stimuli scale (Hosseini et al., 2017), brand experience scale (Brakus et al., 2009), perceived value scale (Wiedmann et al., 2018), brand strength scale (Wymer., 2013), satisfaction scale (Chung et al., 2005), and word-of-mouth advertising scale (Helgesen & Nesset, 2007). Finally, structural equation modeling was applied using Smart PLS 3 software to identify the interactions between the variables.The results indicated that sensory stimuli lead to brand experience creation, and this path leads to customers’ perceived value. Furthermore, perceived value leads to brand strength and ultimately to positive word-of-mouse advertising.
Azim Salahi Kojour; Hedayat Kialashaki
Hamid Ghasemi; Abolfazl Farahani; Ramin Iraji
Abstract
The purpose of this study was to Designing the model role Social exchange on decision-making of AFC elite football and futsal referees. The statistical population of this study included elite football referees and Asian futsal men in two sections of men and women who were in the 2017 Elite list of Asian ...
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The purpose of this study was to Designing the model role Social exchange on decision-making of AFC elite football and futsal referees. The statistical population of this study included elite football referees and Asian futsal men in two sections of men and women who were in the 2017 Elite list of Asian referees. With regard to the limited population of the population, sampling was a total of 292 individuals in the study. The research method is descriptive and is a type of structural equation that has been implemented as a field. To collect data, social researcher-made social exchange and decision-making questionnaires were used. In order to analyze the data, descriptive indices, multiple regression analysis and path analysis were used. The results showed that organizational support and social support have a positive and significant effect on judges' decision. On the other hand, social exchanges have a positive and significant impact on individual decision making and organizational decision making. Also, the path analysis method of social exchange with a positive and significant decision (T-value = 6.34 = PC = 0.51).
sajjad ghadami; yaghob badriazarin; vajiheh Javnai; Pejman Ahmadi Moghaddam
Abstract
the present study was conducted to investigate the effect of network marketing on the brand of promotion and maintenance of foreign sports goods. In terms of purpose, research is applied. The statistical population of this study includes all users of foreign sports goods in Tabriz and Urmia. Therefore, ...
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the present study was conducted to investigate the effect of network marketing on the brand of promotion and maintenance of foreign sports goods. In terms of purpose, research is applied. The statistical population of this study includes all users of foreign sports goods in Tabriz and Urmia. Therefore, due to the limited statistical population, the samples consisted of 200 people and were selected as available sampling. In order to collect the data, two standard marketing questionnaires, network, and brand promotion and maintenance questionnaires were used and distributed among the subjects. Cronbach's alpha was reported to be 0.95. Descriptive statistics were used to analyze and analyze the data, and step-by-step correlation and regression methods were used to test the hypotheses in the 22 spss software environment. The results showed that there was a positive and significant correlation between network marketing and brand promotion and maintenance. Also, there is a positive and significant correlation between network marketing components such as trust, pleasure, ease of use, special profitability plan with brand promotion and maintenance. Overall, the ease of use of network marketing and the enjoyment of network marketing was introduced into the model of predicting changes in brand promotion and retention, and these two components justify 38% of the variations in brand promotion and retention variance. In fact, these results indicate that 38% of the promotion and maintenance of foreign sports goods depends on the ease of use and the pleasure of using network marketing.
Sport Training
sara seraj; younes yari
Abstract
The purpose of this research was to investigate the factors affecting the improvement of talent management in university sports (case study: Student Sports Federation). Therefore, the number of 112 questionnaires of Phillips and Rapper's (2009) university sports talent management standard was completed ...
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The purpose of this research was to investigate the factors affecting the improvement of talent management in university sports (case study: Student Sports Federation). Therefore, the number of 112 questionnaires of Phillips and Rapper's (2009) university sports talent management standard was completed and collected by the staff of the Student Sports Federation in 1401. In order to analyze the data, descriptive statistics methods, Klomogrove and Smirnov tests were used to determine the normality of the data and structural equation modeling through SPSS and Smart pls software. The results showed that attracting talent on improving talent management with an impact factor of 0.49 and a critical value of 9.176, discovering talent on improving talent management with an impact factor of 0.63 and a critical value of 11.759, developing and improving talent on improving talent management With an impact factor of 0.29, a critical value of 4.571 and talent retention has had a positive and significant effect on the improvement of talent management with an impact factor of 0.58 and a critical value of 8.087. Based on this, talent discovery has the greatest impact on improving talent management with an impact factor of 0.63, and talent development and improvement has the least impact on improving talent management with an impact factor of 0.29. Also, the evaluation of the model for calculating the goodness of fit index of the model showed that the GOF index of this model was 0.396, which indicates the overall desirability of the model
sports marketing
Ahmad Fallahi; jabar Seifpanahi Shabani; amin pournaghi
Abstract
The purpose of this study was to identify consumer decision-making styles in online sports goods purchase. Data were collected and analyzed using exploratory mixed (qualitative-quantitative) research method. The qualitative part was done through the analysis of the interview findings and the quantitative ...
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The purpose of this study was to identify consumer decision-making styles in online sports goods purchase. Data were collected and analyzed using exploratory mixed (qualitative-quantitative) research method. The qualitative part was done through the analysis of the interview findings and the quantitative part was done through the second-order confirmatory factor analysis. Sampling in the qualitative part of the research was done purposefully untill theoretical data saturation through interviews with three groups of samples (15 sports management and marketing specialists, 12 business owners and 18 customers with a history of online shopping of sports products). In the quantitative part of the research, data were collected from 414 samples using an electronic questionnaire. The reliability and validity of the data were confirmed in both parts of the study. Qualitative data were analyzed by interpretive analysis and the data obtained from the questionnaire were analyzed using exploratory factor analysis and second-order confirmatory factor analysis tests. Divergent validity, convergent validity, and combined reliability of data were calculated. The results of the study led to the identification of 9 styles of online purchasing decision making styles including; quality sensitive, saving time and energy, optimization, information sensitive, information abundance, diversity, brand-loyal, advertising sensitive and reliable. This model can provide insight into online business marketing strategies as well as fill existing research gaps.
Seyyed Mohammad Kashef; Fatemeh Abdavi; Ali Jamali gharakhnlou
Abstract
Abstract The purpose of this study is factor analysis of strengths, weaknesses, opportunities and threats of Iranian Championship Sports Station. The statistical population of the study consists of managers and experts of championship sports station and university professors and sports experts about ...
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Abstract The purpose of this study is factor analysis of strengths, weaknesses, opportunities and threats of Iranian Championship Sports Station. The statistical population of the study consists of managers and experts of championship sports station and university professors and sports experts about 154 people. For example, in the qualitative part, 20 people were purposefully selected and in the quantitative part, 134 people were selected as a total number. The method of collecting data for this study are combined, the first Delphi technique were used to identify the SWOT of Championship Sport Station And designed based on the provided list, the researcher-made questioner with 62 questions. Then its face validity was confirmed by 5 professors of sports management and experts and to assess the content validity, the content validity relative coefficient (CVR) was used. Also To determine the reliability of Alpha Cronbach test 0.88 was used. For data analysis; respectively in qualitative part; Delphy method, and for quantitative part descriptive statistics and inferential statistics methods, including one sample T-test, Friedman-test and confirmed factor analysis by application of AMOS and SPSS software wereused. Among the most important findings of the research are the facilities and equipment of the station, lack of strategic plan, interest and acceptance of young people in championship sports, increase in the price of equipment and tools needed and maintenance costs, focus on consequentialism instead of process orientation.
zohreh taghavi; Kourosh Ghahramani Tabrizi; Esmail Sharifian
Abstract
This research was conducted with the main purpose of designing human resource maturity model in physical education departments of comprehensive universities of the country. Regarding the exploratory nature of the research, the modeling process, which is the theorizing approach rather than testing theory ...
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This research was conducted with the main purpose of designing human resource maturity model in physical education departments of comprehensive universities of the country. Regarding the exploratory nature of the research, the modeling process, which is the theorizing approach rather than testing theory as well as the study in a small scope but high depth, was used as a qualitative method for codification of the model. The data were collected by semi-structured interviews, in such a way that each interview lasted about thirty minutes and information was finalized in about four months. The community responded to the interview questions were university experts at the physical education departments of the universities of the country as a whole were 18 people and the interviewees were selected based on the principle of diagnosis and snowball sampling techniques, the condition for the completion of sampling was to reach theoretical saturation. In order to verify the accuracy of the data, two people encoded and the similarity coefficient of 78% of the codes was obtained. The findings of the research reveal the discovery of human resources leadership components, labor relations and employees, perceptual outcomes of human resources, human resource development, human resources compensation, human resources planning and human resources, and human resources strategy,that explored cases likely to facilitate the maturity of human resources in physical education departments. The result of this study ends to identify the components that will lead the academic focus to more focused concentration on manpower.
Hamidreza Tahamtan; Mehdi Kohandel; Mahvash Noorbakhsh
Abstract
Despite the very positive physical and mental consequences of green sport, no much attention has been paid to culturalization of this activity and the citizens’ participation in public physical activities is very little despite the existence of amusement-sport parks . The purpose of this study ...
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Despite the very positive physical and mental consequences of green sport, no much attention has been paid to culturalization of this activity and the citizens’ participation in public physical activities is very little despite the existence of amusement-sport parks . The purpose of this study is investigating the causal relationship between the consequences of green sport and citizens' sport participation with the mediating role of vitality from quantitative and qualitative perspectives. For this purpose, in several qualitative stages and by aggregating the sport management professors’ opinions , a new questionnaire on the consequences of green sport was compiled and completed by a statistical sample of 400 people from 9 cities of Golestan province. Descriptive statistics were used to classify raw scores, design a frequency distribution table and calculate dispersion indices such as mean, standard deviation and frequency and to answer the research questions, exploratory factor analysis and structural equations were used using LISREL software and confirmatory factor analysis. The results showed that the positive consequences of green sport, including social participation, environmental protection and physical and mental health have a direct positive and significant effect on increasing the citizens’ vitality and their sport participation. Also, four vitality factors (beauty, security, health and comfort) increase citizens' sport participation. By reviewing these results, a conceptual model of green sport was presented and the examination of the RMSEA goodness of fit indicators indicates the excellence of proposed model. Based on the results it is recommended that urban management be in such a way that the citizens are aware of the positive consequences of green sport in ordrd to increase the factors of urban vitality.
Ali naghi Gholami; Amin Khatibi; Sedigheh Heydarinejad
Abstract
To respond appropriately to the changing environment and achieve goals, sports organizations need to develop and nurture the professional skills of their employees. The purpose of this study is to determine the consequences of human resource development on employees' productivity in the Ministry of Sport ...
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To respond appropriately to the changing environment and achieve goals, sports organizations need to develop and nurture the professional skills of their employees. The purpose of this study is to determine the consequences of human resource development on employees' productivity in the Ministry of Sport and Youth. Regarding practical purposes and data collection, this research is descriptive and correlational. The Ministry of Sports and Youth employees are the populations of this study (N = 856) and the sample size was selected using the Cochran formula (n = 268). Researcher-made questionnaire and Hersey-Goldsmith’s productivity questionnaire (1994) were used for data collection. In descriptive statistics, data analysis was performed by mean and standard deviation. In the inferential statistics section, structural equation modeling was performed by PLS and regression methods. Based on the results, human resource development (organizational, occupational, individual, and development strategies) had a positive and significant effect on employee productivity; moreover, development strategies and occupational factors were more prominent. If the Ministry of Sports and Youth seeks to increase the productivity of its employees, it is necessary to pay much attention to the development of human resources as one of the influential factors.
Zeynab Anet
Abstract
The experiences of other countries in the field of the type of discipline and the intended goals for it, can explore and analyze a range of strategic thinking in educational programs in order to apply science. The aim of the present study was a comparative study of sports science disciplines in Iranian ...
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The experiences of other countries in the field of the type of discipline and the intended goals for it, can explore and analyze a range of strategic thinking in educational programs in order to apply science. The aim of the present study was a comparative study of sports science disciplines in Iranian and world universities from the perspective of discipline diversity in order to apply this discipline. Qualitative research method and in this regard, Bereday model was used. The statistical sample was the curriculum of sports sciences of the top universities in sports sciences. Shanghai ranking (2018) was used in the selection of universities of sports sciences. A study of 100 different universities in the field of sports showed that more than 84 different disciplines of sports sciences are taught at the undergraduate level, while in Iran 16 disciplines of sports sciences are taught. The type of degrees (Bachelor of Science, Bachelor of Arts, etc.), the variety of disciplines and the type of institution (department, college, school, university) in the undergraduate course in universities in Iran and the world are different. Diversity of disciplines in order to create interdisciplinary approaches should be considered and it is suggested that a range of disciplines of sports sciences tailored to the needs of Iranian Islamic society and culture in order to develop multidisciplinary and interdisciplinary approaches. To be created. This is important because the development of sports science disciplines can be used as a tool to make sports science more practical in society.
Reza Nikbakhsh; Amir Dana; Mehdi Emadi
Abstract
The aim of this study is to determine the effective factors on improving modeling and creating cultural symbols in public sports. Designed and implemented. In terms of applied purpose, the present study was a descriptive-survey in terms of data collection method, which was mixed based on the research ...
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The aim of this study is to determine the effective factors on improving modeling and creating cultural symbols in public sports. Designed and implemented. In terms of applied purpose, the present study was a descriptive-survey in terms of data collection method, which was mixed based on the research approach. The statistical population of the qualitative part of this research consisted of elites and experts in the field of management aware of the subject of the research and in the quantitative part; The statistical population also included experts. The tools of the present study included questionnaires and semi-structured interviews. Coding was used to examine the data of the qualitative part and the structural equation method was used in the quantitative part. The whole process of data analysis was performed in SPSS software version 20 and Smart PLS version 2. The results of the present study showed that cultural activities, educational issues, social activities, regulatory issues, nature issues, ethical issues and symbolism should be identified as key components to improve cultural modeling in public sports. The results of the present study showed that among the identified factors, cultural factors, educational factors and social factors are identified as key factors to improve cultural modeling in public sports.
Ali Karimi Firouz Jaie; Kourosh karimi
Abstract
Logos consists of text and visual codes designed to create organizational identity,In other word logos are symbols to represent something else, Logos are written or visual signs, Each sport Federation has its own specific beside its own audience. Stabilizing and promoting this position, maintaining the ...
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Logos consists of text and visual codes designed to create organizational identity,In other word logos are symbols to represent something else, Logos are written or visual signs, Each sport Federation has its own specific beside its own audience. Stabilizing and promoting this position, maintaining the current active population and fans and expanding the influence and attraction of the audience of that sport requires a logo to transmit hidden meaning and message in The shortest time to make the greatest effect on the viewer. of course, it should be noted that in this comparative study, it was found that some of the logos of our national federations do not have this feature and it is necessary to strengthen this communication channel, or in other words and use of it as a bridge between the official institution of the federation and The social context to provide relations so they should be changed this regard.
sports marketing
mehdi jokar; Rahim Ramzaninejad; mahmoud moradi; Mohammad Hasan Gholizadeh
Abstract
the Economic valuation of Esteghlal Tehran football club by Contingent Valuation Method (CVM) The required information was collected by completing an electronic Double-bounded Dichotomous Choice questionnaire. sampling 942 questionnaires were used for analysis. logit regression model by forward LR method, ...
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the Economic valuation of Esteghlal Tehran football club by Contingent Valuation Method (CVM) The required information was collected by completing an electronic Double-bounded Dichotomous Choice questionnaire. sampling 942 questionnaires were used for analysis. logit regression model by forward LR method, examined the willingness to pay of fans for the evaluation of Esteghlal Club and the factors affecting it. To analyze the data were used the software; SPSS21, MAPLE21 and Expert Choice. According to the results, the expected amount of willingness to pay annually for each fan for Esteghlal Club was equal to 134,235 Tomans. The annual value of the club for the fans is equal to 402,706,500,000 Tomans and the current value of the club was estimated at 2,237,258,333,333 Tomans. with Analytic Hierarchical Process, was found that the use values of Esteghlal Club with a weight of 0.764 and a price of 1,709,265,366,666 Tomans are almost nearly triple more important than non-use values with a weight of 0.236 and a price of 527,992,966,667 Tomans. In prioritizing use values, indirect use values with a weight of 0.355 and a price of 606,789,205,166 Tomans in the first priority and respectively direct use values and option values They are second and third priority with weights of 0.341 and 0.304, and prices of 582,859,490,033 Tomans and 519,616,671,467 Tomans. In prioritizing non-use values, existential values with a weight of 0.512 and a price of 270,332,398,934 were recognized as more important than bequest values with a weight of 0.488 and a price of 257,660,567,733 Tomans.
Azita Shahpar Tofigh; ebrahim deldar; Kebria Eghbali; Sedigheh Aflatoon
Abstract
The purpose of this study was to identify and rank socio-cultural factors affecting making culture in sport of Iran. The statistical population consisted of experts in the field of sport and sociology of sport who had full knowledge of the subject matter of the research. Based on a bullet-shaped selection, ...
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The purpose of this study was to identify and rank socio-cultural factors affecting making culture in sport of Iran. The statistical population consisted of experts in the field of sport and sociology of sport who had full knowledge of the subject matter of the research. Based on a bullet-shaped selection, 18 people were identified as the sample of the study. In the present study, in order to design a conceptual framework, the research was assisted by three-branch theory. In order to identify the socio-cultural factors affecting the promotion culture in Iran's sport, the theoretical foundations of the research as well as the opinion of experts have been used. To this end, the researcher first identified the factors affecting the resources of the articles, identifying a number of factors and then using experts' opinion of the experts to do these factors. In this research, the total number of eight socio-cultural factors affecting making culture in sport of Iran, including family, friends, mass media, social media, Social attitude, religion, social environment and social structure, has been identified and finalized. In order to rank the factor, the Electra method was used with using the ES software. The results showed that the family with overcome 7, the most important socio-cultural factors affecting making culture in sport of Iran, and the social and social structure of the environment with the overcoming of one, the least important socio-cultural factors affecting making culture in sport of Iran.
Masoumeh Ghalenoei; ALI MOHAMMAD safanya; Reza Nikbakhsh; Hamidreza Talaei
Abstract
In today's age, when the concepts of communication, competition, customerism, and business are inextricably linked, electronic marketing as an element of existing business and business plays a central role in maintaining and surviving businesses through attracting and retaining customers, introducing ...
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In today's age, when the concepts of communication, competition, customerism, and business are inextricably linked, electronic marketing as an element of existing business and business plays a central role in maintaining and surviving businesses through attracting and retaining customers, introducing and introducing them. products and creating motivation to feel the need to buy, the main purpose of the current research is to analyze the factors affecting digital marketing in sports clubs in Tehran. The current research is of mixed model (qualitative-quantitative) or grand theory type. In which, qualitative method is used to collect the variables in the context of real life through interviews. The statistical population was used in the qualitative part of the research, with the interview method, according to experts and specialists who had more than 10 years of direct experience in managing sports marketing in social media, which ultimately led to the extraction and identification of variables. And the saturation sampling method was used. 20 in-depth semi-structured interviews were conducted to the theoretical saturation of experts. In the quantitative part of this research, the statistical population is the managers of sports clubs in Tehran province, 384 people were selected as the sample size using the cluster sampling method and the Cochran formula. The statistical analysis of this research is on two qualitative and quantitative levels. Done. At the qualitative level, content analysis and coding were used, and at the quantitative level, the analysis was done with spss software. .
Zahra Farahani; Seyed Reza Seyedhavadin
Abstract
The aim of this study was to investigate the effect of using electronic marketing on the performance of sports businesses in the Revolution Sports Complex. The present research is applied in terms of purpose and descriptive in terms of method. The statistical population of this research is the customers ...
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The aim of this study was to investigate the effect of using electronic marketing on the performance of sports businesses in the Revolution Sports Complex. The present research is applied in terms of purpose and descriptive in terms of method. The statistical population of this research is the customers of Enghelab Club with 1000 people who have a membership card of this club and use the services of this collection continuously. Using Cochran's formula, 287 people were selected as the sample. In this research, a researcher-made questionnaire with 28 items was used, which was compiled based on a five-point Likert scale. Content validity method was used to check the validity of the questionnaire. Cronbach's alpha coefficient was calculated to evaluate the reliability of the questionnaire. Also, the obtained data were analyzed using SPSS and Smart PLS statistical software. The results of the analysis showed that online shopping has a positive and significant effect on the performance of Revolution Sports Complex services. Electronic advertising has a positive and significant effect on the performance of Revolution Sports Complex services. Social media communication has a positive and significant effect on the performance of Revolution Sports Complex services. News agency websites have a positive and significant effect on the performance of Revolution Sports Complex services. Online and offline channels (TV, radio, etc.) have a positive and significant effect on the performance of Revolution Sports Complex services. Multimedia strategies and technology have a positive and significant effect on the performance of Revolution Sports Complex services.
