Document Type : Research Paper

Authors

• seyed habiboloh Mirghafoori ¹
• mehran Ziaeian ²
• pooria malekinejad ²

¹ Associate Professor, Department of Industrial Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran

² PhD student in Industrial Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran

Abstract

Kansei engineering is known as one of the most successful methods to understand customers' feelings and needs. This research tries to identify the factors affecting the feelings and emotional needs of the users of sports halls in Yazd province based on the Kansei engineering approach and the relationship between them. Take advantage of the services provided. In order to carry out the current research, at first, the influencing factors were identified using the study of the background of the research. Next, in order to measure the relationship between the dimensions of the research and the design of the conceptual model, the interpretive structural modeling technique was used, and then, in order to fit the structured conceptual model, the structural equation technique was used using Smart PLS3 software. The statistical population of the present study was formed by 13 experts familiar with the subject of the research in the model design department who have done research in this field and have at least 5 years of work experience, and in the model fitting department by 147 employees of sports halls in Yazd province. are the collection tool in this research was a questionnaire. The results of the research show that the 8 main dimensions of the research are placed in 3 general levels. Based on the findings of the research, factors of safety, innovation and appropriate treatment were placed as the main dimensions in the initial level of Kansei engineering drivers communication model.

Keywords

• Konsei Engineering
• Emotions and needs of customers
• emotions of customers