ضرورت تجزیه و تحلیل محیطی (SWOT) واگذاری باشگاه‏های فوتبال ایران (مطالعه موردی: باشگاه‏های استقلال و پرسپولیس)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استادیار مدیریت ورزشی دانشگاه پیام نور

2 استادیار مدیریت ورزشی دانشگاه ایلام

چکیده

فوتبال بخش عمده‌ای از صنعت ورزش در جهان است و به لحاظ اقتصادی، اجتماعی و فرهنگی بر ورزش و جامعه در جهان اثرات زیادی برجای گذاشته است. فعالیت‌های یک صنعت معین، جلب سود و دفع زیان است. مناسبات پیچیده در مقوله‌های مدیریت، تجارت و اقتصاد بر تقویت دولت ناظر و کاهش نقش دولت مجری استوار است. بنابراین هدف از انجام این پژوهش، تجزیه و تحلیل محیطی (SWOT) واگذاری باشگاه‌های فوتبال ایران به بخش خصوصی است. برای این منظور با استفاده از روش تحقیق کیفی به مصاحبه‌های عمیق با 31 نفر از نخبگان آگاه از موضوع پرداخته شد. یافته‌های حاصل از تحلیل مصاحبه‌ها منجر به ارایه قوت‌ها (7 مورد) ، ضعف‌‌ها (15 مورد)، فرصت‌ها (7 مورد)، تهدیدها (15 مورد) و راهبردهای (20 مورد) واگذاری باشگاه‌های فوتبال گردید. بررسی‌ها نشان دادند که واگذاری باشگاه‌های فوتبال به بخش خصوصی در شرایط موجود، تقریباً محکوم به شکست است. مهمترین تهدید برای واگذاری باشگاه‌های فوتبال ایران به بخش خصوصی عدم برخورداری از مؤلفه‌های درآمدزایی می‌باشد.
 

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