شناسایی و اولویت بندی فرصت های کارآفرینانه گردشگری ورزشی ( شهرستان دزفول)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشیار دانشکده کارآفرینی دانشگاه تهران

2 دانشجوی دکترا کارآفرینی پردیس کیش دانشگاه تهران

3 کارشناس ارشدکارآفرینی دانشگاه تهران

10.30473/arsm.2020.6457

چکیده

Abstract:
The purpose of this study was to identify the entrepreneurial opportunities of sport tourism in Dezful. In order to achieve this goal, at first, using the Morrison model approach (identifying the current status and emerging trends in the relevant industry and related environmental dimensions), sports tourism opportunities were identified in Dezful, then by setting up a questionnaire based on the Olivier pattern , The importance of each of the opportunities and satisfaction available from the level of their supply in a community of experts, experts, and carers of the tourism business, was valued and the priority of each of the opportunities was calculated based on Friedman's analysis of variance analysis. The results of the research indicate that the sports opportunities in Dezful City are ranked in the following categories in the following categories: opportunities for the group of residence, opportunities for the entertainment and adventure group, opportunities for the group of tourist attractions, opportunities for the special events group and Conferences, Opportunities for Food and Drink Group, Opportunities for Tourism Group, Opportunities for Group Transportation and Opportunities for Aquatics Group. In each group, opportunities were identified and prioritized. Finally, according to research findings, suggestions for future research and sport tourism planning in Dezful have been presented.

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