In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Presenting the development paradigmatic model of Factors affecting brand narcissism in the sports industry.

zahra bozorgzadeh; Abolfazl Farahani; farideh ashrafganjouei; Ali Mohammad Safania; mohsen bagherianfarahabadi

Volume 11, Issue 1 , July 2022, , Pages 107-119

  purpose of this study was to identify the factors affecting brand narcissism in the Iranian sports industry.A qualitative research method based on a descriptive-survey strategy based on the Charmes-based data theory. The statistical population of the study consisted of all sports marketing experts and ...  Read More