Reza Shajie; Hashem Kouze Chiyan; Mohammad Ehsani; Mojtaba Amiri
Volume 1, Issue 3 , March 2013, , Pages 19-26
Abstract
Background: The purpose of this study was a survey on influences of personal, political, legal and economical climates on ethical decision-making of Iranian premier league soccer players. For this purpose, dilemmas in professional soccer questionnaire (DPSQ) with 28 questions developed by Shajie et al. ...
Read More
Background: The purpose of this study was a survey on influences of personal, political, legal and economical climates on ethical decision-making of Iranian premier league soccer players. For this purpose, dilemmas in professional soccer questionnaire (DPSQ) with 28 questions developed by Shajie et al. (2012) and environmental perceptions questionnaire with 23 questions were employed and randomly administered to 162 Iranian premier league soccer players from Rahahan, Naft Tehran, Shahid Sepasi, Foolad Khoozestan, Shahin Booshehr, Sepahan Esfahan, Malavan Anzali, Naft Abadan, Peykan Tehran, Pas Hamedan, Alominium Hormozgan teams. The content validity of instrument was confirmed by experts and the internal consistency of the DPSQ proved in a pilot study. The data were analyzed by employing ANOVA and Path analysis tests. Results showed that there is no significant relationship between environmental perceptions and ethical decision-making of Iranian premier league soccer players. Also despite of political environment, personal, legal and economical climates have effective role on determination of environmental perceptions variance within Iranian premier league soccer players. On the basis of results, environmental situation changes do not influence ethical decision-making of players directly and there are more important factors that have to studies at future surveys.
Mohammad Ehsani; Vajihe Javani
Volume 1, Issue 2 , November 2012, , Pages 89-98
Abstract
This study aims to survey influencing of brand association dimensions on fans’ brand loyalty in Iranian professional football league. The study was practical and descriptive- survey. A sample of Iranian football fans of four top teams in 2010-2011 season replied questionnaires (n=384). Team association ...
Read More
This study aims to survey influencing of brand association dimensions on fans’ brand loyalty in Iranian professional football league. The study was practical and descriptive- survey. A sample of Iranian football fans of four top teams in 2010-2011 season replied questionnaires (n=384). Team association questionnaire had developed by Gladeen and Faunk in 2001, used this study. Also, Cronbach’s alphas coefficient (0/82) and Kendall coefficient (0/78) estimated reliability and validity of measures. For analyzing of hypothesis utilized confirmatory factor analysis and structural equation model. Results demonstrated the dimension of benefits was the most effective factor. And attitudes and attributes located the second and third rank. Also these dimensions have interaction with each other. There for, the clubs can attract more loyal fans and gain benefits by focusing on this framework for setting strategies.
