In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Study of successful teams Brand’s Influencing on Fans’ Brand Loyalty in Iranian Professional Football League

Mohammad Ehsani; Vajihe Javani

Volume 1, Issue 2 , November 2012, , Pages 89-98

  This study aims to survey influencing of brand association dimensions on fans’ brand loyalty in Iranian professional football league. The study was practical and descriptive- survey. A sample of Iranian football fans of four top teams in 2010-2011 season replied questionnaires (n=384). Team association ...  Read More