In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The effect of social media marketing on the behavior of consumers of sports products using data foundation theory

mehdi abbasian; seyed hossin marashian; Sedighe Heydarinejad; Amin Khatibi

Volume 11, Issue 3 , January 2023, , Pages 85-96

  The aim of this study is to investigate the effect of sports product sharing in cyberspace on consumer buying behavior. The present study was conducted in the framework of a qualitative approach and the required data were collected through semi-structured interviews. The statistical population was 14 ...  Read More