In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Services Market Segmentation in Sport Private Complex Customer Perceived Quality Base

Zhaleh Memari; Mohammad Asghari Jafar Abadi; Aliyeh Meskin

Volume 2, Issue 4 , May 2014, , Pages 128-144

  Management in sport services centers can obtain high efficiency, which attract more audience participation. Higher efficiency is important when offering services adapted to the needs of the customer and productivity of the organization. The purpose of this study was services market segmentation of sport ...  Read More