In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
sports marketing
Identify the coping strategies of the national football team fans against of the team identity threat

ABED MAHMUODIN; Saeed Sadeghi-Boroujerdi; bradley J. baker

Articles in Press, Accepted Manuscript, Available Online from 03 May 2023

  The concept of soccer fans' coping strategies against of the team identity threat is a new field in sports management literature and psychology that has recently attracted the interest of researchers in sports consumer behavior. In this regard, the present study was conducted with the aim of coping ...  Read More