In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Motivation Analysis of Sports Programs Viewers through Traditional and New Media

Masomeh Babaei Mobarakeh; mehdi kohandel; Abas khodayari; Mahvash Noorbakhsh; Ali Zarei

Volume 8, Issue 1 , June 2019, , Pages 125-137

  Correct understanding of consumer behavior is one of the key factors in successful marketing strategies for businesses and business organizations. The purpose of this study was to analyze the motivation of sports program viewers through traditional and new media. After identifying the stimulant variables ...  Read More