Heshmatollah Moradisharaf; MehrAli Hematinazhad; Noshin Banar
Volume 5, Issue 3 , February 2017, , Pages 79-91
Abstract
The aim of present study was to identify motivators of sport sponsorship in Hamadan province. The present study in terms of research methodology was descriptive – survey. 243 managers (123 corporate and 120 sport managers) responded the researcher-made questionnaire including 33 five digit Likert ...
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The aim of present study was to identify motivators of sport sponsorship in Hamadan province. The present study in terms of research methodology was descriptive – survey. 243 managers (123 corporate and 120 sport managers) responded the researcher-made questionnaire including 33 five digit Likert items. The face and content validity of the questionnaire was ratified by the experts and its reliability was estimated using Cronbach's alpha (a=0.93) based on a pilot study which was carried out among 30 sports and corporate managers. In order to analyze the data, exploratory and confirmatory factor analysis were used to identify sports sponsor’s motivation factors. Research results revealed six factors including structural factors, advertising, and facilities, environmental, cultural and management as motivation factors supporting corporate executives and directors of sports from the perspective of sports and confirmatory factor analysis model showed a good fit. Since financial sponsorship is one of the main fiscal resources for sports organizations, the corporate and sports managers are suggested to get familiar with the sport marketing knowledge, provide appropriate support plans and benefits provided to sponsors companies are encouraged to enter the field of sports sponsorship.
Salah Dastoom; Rahim Ramezani Nezhad; Noushin benar; Rahim Rasouli
Volume 2, Issue 2 , December 2013, , Pages 91-109
Abstract
The purpose of this study was to analyze the interaction and coordination between academic circumstance and executive sections of country sport based on analysis documents related to the coordination these two structure. This investigation is a retrospectively analysis of document studies. Of investigation ...
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The purpose of this study was to analyze the interaction and coordination between academic circumstance and executive sections of country sport based on analysis documents related to the coordination these two structure. This investigation is a retrospectively analysis of document studies. Of investigation is purposeful and available for documents and functional reported of sport organizations and academic and scientific structure, regulation and organization chart, interviews and archival materials on the topic of the relation between university and sport and collaboration between two structure. The results are analyzed in three parts: the sight of experts in archive source, consistent with the bylaws, and organization chart and reporting the function of organizations in order to interaction and the report of 5-year the faculties of physical education about cooperation with other sport organizations. In addition, structural model for the interaction of these two environments was presented. The results showed the media pundits view, teachers and administrators in sports science center compared with executive managers is more convergence. These findings were consistent with the objectives set out in the regulations unit, an organizational chart in front of the interaction with the environment have not been designed and reported good compliance practices with organizational tasks posts were centers. The reported of the physical education department functions in relation to the collaboration with the department of sport shown to coaching classes, research project, seminars and conferences, workshops, educators and academics working in the two sectors internship - entrepreneurship and publishing as the most important areas of cooperation between the two environments have relatively high volume but probably not good their quality. Generally results indicate a lack of appropriate between academic circumstance and executive sections of country sport have many reasons structural and program. It seems with personalize of university and sport sections, codified legislation base on Cooperation between institutions, Joint research projects and seminars and training field for more cooperation between the two institutions will be provided.
Meisam Rohani; Mehdi Talebpour; Rahim Ramezaninejad; Noshin Benar
Volume 2, Issue 1 , September 2013, , Pages 35-48
Abstract
The purpose of current study was to identify and prioritize the evaluation indicators of the performancesoccer coaches in Iran premier league from the viewpoint of coaches and soccer players. Statisticalpopulation consisted of all soccer head coaches and coaches (n=72) and Iranian’s soccer players(n=277) ...
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The purpose of current study was to identify and prioritize the evaluation indicators of the performancesoccer coaches in Iran premier league from the viewpoint of coaches and soccer players. Statisticalpopulation consisted of all soccer head coaches and coaches (n=72) and Iranian’s soccer players(n=277) in 10th premier league (2010-2011). Total population was chosen as the sample which, in last,70 coaches and 197 soccer players, totally 267 persons, participated in this study. The date wascollected using a five Likert-type scale questionnaire include 60 items by a Semi-Structured interview.The validity was confirmed by knowledgeable masters, soccer experts and coaches. The reliability wascalculated by Cronbach’s alpha (α= 0.92). Exploratory factor analysis with a Direct oblimin rotation,ANOVA with repeated measure and Bonferroni post-hoc at Panalysis. Based on the result of factor analysis, 57 items were classified into five factors. The mostsignificant factors in evaluating the performance of soccer coaches are Technical & Educational (15items), Behavioral and Cultural (13 items), Team and Personal Management (11 items), Preservationand Promotion of Team (10 items), and Experience and Background (8 items), respectively. Also, therewas a significant difference between the priority of all evaluation factors of coaches' performance(except between Technical & Educational and Behavioral & Cultural) (P≤ 0.05). Finally, sport expertsand managers can evaluate the coaches by technical criteria according to the high priority of Technical& Educational and Behavioral and Cultural factors in this study; and evaluating the behavioral andcultural skills of coaches is important because of their vast communication with soccer players.
