sports marketing
Mahdi Zarif; Hassan Fahim Devin; Hossin Peymanizad; Mohammad Reza Esmaeilzadeh Ghandehari
Abstract
Aquatic parks have always been welcomed by the community in leisure time. The purpose of this study was to examining the model of internal and external factors affecting the satisfaction and loyalty of customers of recreational-sports services. The present research was applied research, in terms of analytical, ...
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Aquatic parks have always been welcomed by the community in leisure time. The purpose of this study was to examining the model of internal and external factors affecting the satisfaction and loyalty of customers of recreational-sports services. The present research was applied research, in terms of analytical, descriptive-correlational method. The statistical population included all customers of aquatic parks in the country. The sample size was considered to be simple random using Morgan's table formula for the unlimited population. Data were collected through researcher-made questionnaire to measure internal and external factors affecting customers’ satisfaction and loyalty on a 5-point Likert scale. Descriptive statistics and inferential statistics were used to analyze the data. The results of examining the relationships between the observed variables and the current variable showed that the structure of the tool is suitable for testing the model. Also, the Findings of the research showed that internal and external factors model affecting customers’ satisfaction and loyalty of recreation- sport service has a strong and good fit. According to the results of the research and considering the effective internal and external factors, Aquatic parks managers can take steps to increase the level of satisfaction and loyalty of their customers.
Sport Training
hossein Peymanizad; tayabah molazem; Mohammad Reza Esmaeilzadeh Ghandehari; Hassan Fahim Devin
Abstract
The aim of the current research was the comparative analysis of perfectionism of executive and technical factors in sports. which was achievable in terms of practical nature and in terms of descriptive-exploratory analysis method and survey method. The statistical population of the research in the qualitative ...
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The aim of the current research was the comparative analysis of perfectionism of executive and technical factors in sports. which was achievable in terms of practical nature and in terms of descriptive-exploratory analysis method and survey method. The statistical population of the research in the qualitative part included all university experts in the field of organizational behavior and in the quantitative part it included all athletes, coaches and managers of professional sports in the country. Sampling in the qualitative section was purposeful and available, and 20 experienced professors of the university were interviewed and the same number led to the information field. The statistical sample in the quantitative section was determined by using Morgan's table of 353 people. Data collection was done in the qualitative part by using qualitative interviews with elites, and in the quantitative part by using a researcher-made questionnaire consisting of 34 questions in 4 dimensions and on a five-point Likert scale. The results of Friedman's test showed that according to the average ranks, the individual effective factors variable has the highest rank, and the environmental, interpersonal and organizational variables have the lowest rank among the variables. The findings showed that the model of factors affecting perfectionism in managers, coaches and professional athletes of the country had a good fit. Also, the findings showed that there is no significant difference between the level of perfectionism of managers, coaches and professional athletes in the country. Key words managers, coaches, athletes, professional sports, perfectionism.
