In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Identifying and categorizing customer needs of a sport club using Kano model (A case of study: sport club of Narjes Shiraz)

Sayyed Moslem Alavi; Maryam Rahimzadeh

Volume 4, Issue 3 , February 2016, , Pages 53-65

  Constant changes in customer needs and the increase of competition in industry lead companies to have a distinct definition of their customer needs and categorize them to plan and undertake satisfactory activities. Sport industry cannot be an exception and because of its main role in mental and physical ...  Read More

Brand loyalty role between Brand love and Brand advocacy (A case study: Malavan Anzali sport brand)

Seyed Moslem Alavai; Mehdi Najafi Siahroodi

Volume 3, Issue 1 , August 2014, , Pages 23-36

  Nowadays, maintaining the large share of competitive market not only requires loyal customers but also advocators who consistently can advocate the brand and improve the brand image in other’s mind through positive word of mouth (PWOM). One of the factors influencing customer loyalty and advocacy ...  Read More