In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The Relationship between Brand Personality and Consumer-based Brand Equity of Selected Football Clubs in Iranian Premier liague

Niloofar Khandan; Nahid Atghia; maryam mokhtari dinani

Volume 6, Issue 4 , March 2018, , Pages 83-91

    The aim of this study was to identify the relationship between brand personality and consumer -based brand equity of football clubs in Iranian premier league. The samples of the present research include 405 members who are selected randomly from 4 clubs consumers (direct members: 190 and indirect ...  Read More