In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The Effect of Sponsorship on Sponsor Customer based-Brand Equity (Case Study: Mahram basketball team spectator matches)

tahereh seifi; noushin esfahani; Habib Honari

Volume 4, Issue 2 , December 2016, , Pages 87-101

  Sport environments to advertise goods and services are the most appropriate environments. On one hand, sport has very contact and other various media are very interested in activities in sport. For this reason, many investors are interested in investing in this environment, but whether this activity ...  Read More