In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
sports marketing
The relationship between organizational reputation and electronic loyalty with the mediation of satisfaction and customer experience management of electronic shopping in online sporting goods stores

arash zamanidehkordi; mahdi kohandel; parivash noorbakhsh

Volume 12, Issue 3 , October 2023, , Pages 31-44

  This research was conducted with the aim of investigating the causal relationship of organizational reputation on e-loyalty with the mediating role of satisfaction and customer experience management of Sports equipment online stores. The information considered from 492 people and through data collection ...  Read More

Investigating the causal relationship between the consequences of green sport and citizens’ sport participation of Golestan province with the mediating role of vitality

Hamidreza Tahamtan; Mehdi Kohandel; Mahvash Noorbakhsh

Volume 12, Issue 1 , July 2023, , Pages 39-49

  Despite the very positive physical and mental consequences of green sport, no much attention has been paid to culturalization of this activity and the citizens’ participation in public physical activities is very little despite the existence of amusement-sport parks . The purpose of this study ...  Read More

Motivation Analysis of Sports Programs Viewers through Traditional and New Media

Masomeh Babaei Mobarakeh; mehdi kohandel; Abas khodayari; Mahvash Noorbakhsh; Ali Zarei

Volume 8, Issue 1 , June 2019, , Pages 125-137

  Correct understanding of consumer behavior is one of the key factors in successful marketing strategies for businesses and business organizations. The purpose of this study was to analyze the motivation of sports program viewers through traditional and new media. After identifying the stimulant variables ...  Read More