In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Impact of experience creation through sensory stimuli in gyms on perceived value, brand strength, and word-of-mouth advertising

mohammad Pourkiani; mohammadreza Boroumand; Ali Afrouzeh; mohammad sadegh afroozeh

Volume 10, Issue 2 , November 2021, , Pages 23-34

  Nowadays, with a growing number of services and raising the access level to information and distribution channels, customers show more flexibility in decision-making. Due to intense competition in service industries such as Gyms, managers of these centers need to take new approaches to attract and retain ...  Read More

Designing and developing a strategy for the development of sport for all using scientific perspective in Mashhad

Seyed Mohammad Hosein Razavi; Seyed Mohammad Niazi; Mohammad Reza Boroumand Dolagh

Volume 3, Issue 1 , August 2014, , Pages 49-60

  The purpose of this study was to design and develop a strategy for the development of sport in Mashhad. The population was all faculty members in Mashhad (42 men &38 women). As the entire small statistical sample, were considered.For data collection, a questionnaire was designed, its validity and ...  Read More