Rasool Nazari; Mohammad Ali Ghareh; Shiva Asadolahi
Abstract
Objective: The purpose of this study was to model the relationship between creativity, customer relationship management and customer loyalty management and sports clubs.Methodology: The study was descriptive and correlation. The population was all managers of Isfahans fitness and sport clubs. The number ...
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Objective: The purpose of this study was to model the relationship between creativity, customer relationship management and customer loyalty management and sports clubs.Methodology: The study was descriptive and correlation. The population was all managers of Isfahans fitness and sport clubs. The number of directors was estimated to be 220. A sample population of 140 randomly selected clusters of the city. The data from questionnaires creativity, customer relationship management and customer loyalty were used. After the face and content validity was confirmed by experts. Through test-retest reliability was calculated for each of three questionnaires (α =0.91, 0.93, 0.89), respectively. In order to compare the results of regression and structural equation modeling was used. All data were analyzed using SPSS and LISREL. Results: The results show that path analysis presenting a model of the relationship between creativity managers and customer relationship management with customer loyalty favorable model. Conclusion: Since innovation and creativity, the ability to combine ideas or create continuity between the ideas, therefore, managers must be innovative ways to communicate with customers more loyal customers consider.
Masoume Hoseini; Abolfazl Farahani; Mohammad Ali Ghareh
Volume 2, Issue 2 , December 2013, , Pages 119-135
Abstract
The purpose of current study was to identify and prioritize the evaluation indicators of the performance
soccer coaches in Iran premier league from the viewpoint of coaches and soccer players. Statistical
population consisted of all soccer head coaches and ...
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The purpose of current study was to identify and prioritize the evaluation indicators of the performance
soccer coaches in Iran premier league from the viewpoint of coaches and soccer players. Statistical
population consisted of all soccer head coaches and coaches (n=72) and Iranian’s soccer players
(n=277) in 10th premier league (2010-2011). Total population was chosen as the sample which, in last,
70 coaches and 197 soccer players, totally 267 persons, participated in this study. The date was
collected using a five Likert-type scale questionnaire include 60 items by a Semi-Structured interview. The validity was confirmed by knowledgeable masters, soccer experts and coaches. The reliability was
calculated by Cronbach’s alpha (α= 0.92). Exploratory factor analysis with a Direct oblimin rotation, ANOVA with repeated measure and Bonferroni post-hoc at P<0.05 significance level were used for data analysis. Based on the result of factor analysis, 57 items were classified into five factors. The most significant factors in evaluating the performance of soccer coaches are Technical & Educational (15 items), Behavioral and Cultural (13 items), Team and Personal Management (11 items), Preservation and Promotion of Team (10 items), and Experience and Background (8 items), respectively. Also, there was a significant difference between the priority of all evaluation factors of coaches' performance (except between Technical & Educational and Behavioral & Cultural) (P≤ 0.05). Finally, sport experts and managers can evaluate the coaches by technical criteria according to the high priority of Technical
& Educational and Behavioral and Cultural factors in this study; and evaluating the behavioral and cultural skills of coaches is important because of their vast communication with soccer players.
