In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Designing SEM Model of Fans Loyalty in Iran football premier League Based on Service Brand Dimensions

Afsane Sharifi; Mohammad Ali Aslankhani; Farshad Tojari; Ali Asghar Doroudian

Volume 7, Issue 3 , February 2019, , Pages 45-54

  Brand is the most iconic aspect of the sports industry and the fans are the largest consumer of sports brands. Therefore, the focus on the fans loyalty in sports, especially football, is a concern for many sports clubs managers. Therefore, the  main purpose of this study was to design SEM model ...  Read More