In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Identifying and categorizing customer needs of a sport club using Kano model (A case of study: sport club of Narjes Shiraz)

Sayyed Moslem Alavi; Maryam Rahimzadeh

Volume 4, Issue 3 , February 2016, , Pages 53-65

  Constant changes in customer needs and the increase of competition in industry lead companies to have a distinct definition of their customer needs and categorize them to plan and undertake satisfactory activities. Sport industry cannot be an exception and because of its main role in mental and physical ...  Read More