In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The role of integrated marketing communications (IMC) in consumer buying behavior in sports books in Iran

Leila Izadparast; Mohammadreza Esmaeili; Jasem Manouchehri

Volume 7, Issue 4 , May 2019, , Pages 11-20

  The purpose of the study was to investigate the role of integrated marketing communication (IMC) in consumer shopping behavior in sports books in Iran. The present research is a descriptive correlational research. The statistical population included all publishers, sellers and buyers of sports books. ...  Read More