In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The relationship between brand identity with loyalty of fans of Esteghlal and Persepolis (A Case Study of Mazandaran province)

tahere ebrahimipoor; Saeid Amirnezhad; Seyed Emad Hosseini; Maziyar Kalashi

Volume 5, Issue 2 , November 2016, , Pages 77-86

  The main goal of this study examines the relationship between brand identity whit loyalty fans Esteghlal and Persepolis teams In Mazandaran province. The method of present study Descriptive and correlational and its statistical population are fans Esteghlal and Persepolis That sample size of 385 with ...  Read More