In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Competitive Model of Iranian Sportswear Brands to enter International Markets

Maryam Fallah Kazemi; Abolfazl Farahani; Hamid Ghasemi

Volume 12, Issue 1 , July 2023, , Pages 11-24

  Nowadays, globalization has doubled the importance of competitiveness in the sportswear industry. There are a lot of sportswear brands in Iran that are not active in field of international trade due to their inability to compete with  foreign brands.. Thus, the current study aimed to investigate ...  Read More