In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Impact of experience creation through sensory stimuli in gyms on perceived value, brand strength, and word-of-mouth advertising

mohammad Pourkiani; mohammadreza Boroumand; Ali Afrouzeh; mohammad sadegh afroozeh

Volume 10, Issue 2 , November 2021, , Pages 23-34

  Nowadays, with a growing number of services and raising the access level to information and distribution channels, customers show more flexibility in decision-making. Due to intense competition in service industries such as Gyms, managers of these centers need to take new approaches to attract and retain ...  Read More