Vahid Hafezi; Fatemeh Abdavi; Sajjad Pashaie; Mohammadrasol Khodadadi
Volume 6, Issue 2 , December 2017, , Pages 81-88
Abstract
At the beginning of the third millennium, the world of sports has experienced a new era. Rapid and extensive developments in all aspects of sports, considerably caused new methods and techniques in sport marketing. Today, football field; after many changes; from a simple exercise has been proposed as ...
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At the beginning of the third millennium, the world of sports has experienced a new era. Rapid and extensive developments in all aspects of sports, considerably caused new methods and techniques in sport marketing. Today, football field; after many changes; from a simple exercise has been proposed as a great trading alongside other industries and professions . This study aims to analyze the mediating role of customers’ attitude on purchase intention of e-tickets of Premier League Football matches of Iran. The research method is descriptive - survey. The population of this research is spectators of sports events. Data collection was through library studies and also Amaro and Duarte (2015) questionnaire. Kolmogorov - Smirnov test was used to determine the normality of the population and Smart PLS was used to test the hypotheses. The results showed that the attitude affects the ticket purchase intention, but it seems the attitude with a mediating role of other factors (perceived relative advantage, perceived compatibility, trust, perceived risk and perceived complexity), have a basic role on ticket purchase intention. Hence the clubs should always be watchful and careful about their interaction among themselves and their customers and with a clear understanding of customers' needs and values, provide goods and services via the internet in order to make them satisfied and trustful.
Loghman Keshavarz; S.Mohammad Ansari
Volume 4, Issue 1 , September 2015, , Pages 35-47
Abstract
The purpose of this research was todetermine regressive analysis of the attitude of managers, teachers and students towards teachers of sports. Statistical population of the research was 114 school managers, 62 teachers of non- physical education courses, and 20000 students who were studying at Bandarabbas ...
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The purpose of this research was todetermine regressive analysis of the attitude of managers, teachers and students towards teachers of sports. Statistical population of the research was 114 school managers, 62 teachers of non- physical education courses, and 20000 students who were studying at Bandarabbas high schools. On the basis of Morgan table, 90 managers, and 377 students were random-cluster selected, and all of the teachers were selected as total number of research samples. Three researcher made questionnaires were used that their validity were confirmed by the 15 experts and their reliability was studied in an introductory survey with 30 subjects and was confirmed by Cronbach’s Alpha of a= 0.85, a= 0.81, and a= 0.83. In order to achieve to the research purposes, the descriptive and inferential statistics methods such as Kolmogorov-Smirnov, one sample T-test, liner regression, ANOVA, and post-hoc Scheffe test with the help of SPSS software, were used. Research findings showed that managers, students, and teachers of other courses have an undesirable attitude to the teachers of sports. There are significant correlation among managers, students, and teachers of other courses attitudes to the teachers of sports. Student’s attitude is the predictor factors for mangers, and teachers’ attitude to the teachers of sports. Also managers’ attitude is the predictor factors teachers’ attitude to the teachers of sports. And there are not meaningful differences among mangers, students and teachers of other courses to the teachers of sports.
Loghman Keshavarz; Majid Jalalifarahani; Seyed Mohammad Ansari
Volume 2, Issue 1 , September 2013, , Pages 75-84
Abstract
The purpose of this research was to study and comparison of the attitude of students and teachers ofother courses to the teachers of physical education at the high school in Bandarabbas, Iran. Statisticalpopulation of the research was 62 teachers of non- physical education courses, and 20000 students ...
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The purpose of this research was to study and comparison of the attitude of students and teachers ofother courses to the teachers of physical education at the high school in Bandarabbas, Iran. Statisticalpopulation of the research was 62 teachers of non- physical education courses, and 20000 students ofBandarabbas high schools. On the basis of Morgan table, 377 students were randomly selected, and allof the teachers were selected as total number of research samples. In order to achieving the requireddata, two researcher made questionnaires were used. Their validity was confirmed by the 15 experts andtheir reliability was studied in an introductory survey with 30 subjects and was confirmed byCronbach’s Alpha of 0.81 and 0.83. In order to achieving the research purposes, the descriptive andinferential statistics methods such as Kolmogorov-Smirnov, one sample T-test, liner regression, andindependent sample T-test by SPSS software were used. Research findings showed that students andteachers of other courses have an undesirable attitude to the teachers of physical education. There is asignificant correlation between students and teachers of other courses attitudes to the teachers ofphysical education. Student’s attitude is the predictor factors teachers’ attitude to the teachers ofphysical education. And there is not meaningful difference between students and teachers of othercourses to the teachers of physical education.