Document Type : Research Paper
Authors
Abstract
The purpose of this study was the relationship between internal marketing and organizational silence in Qom sport and youth departments. The method of this research was descriptive and all of the staffs (Official, Contract, Pact and Corporate) all of experts, responsible experts and male and females staff of sport and youth departments in Qom with atleast diploma were choose as research sample. According to Morgan table (n=63) was selected. In this study we used 2 questionnaire, Nasr Esfahani & others questionnaire (2012) and Vandin silence organizational questionnaire (2003). Both questionnaires were Lickert 5 rate. Content validity of two questionnaires was confirmed by experts. Kolmogorov-Smirnov was conformed the normality of data. Analyzing was done by Descriptive Statistics (Mean, Frequency) and Inferential statistics (Pierson correlation and One SamplesT Test)(P 0/05). The results show that there is relationship between internal marketing (and all of 4 components) and organizational silence and also the result show that Price component has the most mean in components. Silence is reigns in Qom sport and youth departments. We suggest that managers with providing conditions, can reduce the silence and improve the internal marketing.
Keywords
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