تدوین برنامه استراتژیک ورزش همگانی و قهرمانی دانشگاه آزاد اسلامی با مدل SWOT-ANP

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت و برنامه ریزی ورزشی دانشگاه پیام نور

2 استاد گروه مدیریت ورزشی دانشگاه پیام نور

چکیده

هدف از تحقیق حاضر تدوین استراتژی ورزش همگانی و قهرمانی دانشگاه آزاد اسلامی است. برای تجزیه و تحلیل یافته‏ها و تعیین استراتژی مناسب از مدل تحلیلی سوات (SWOT) و برای اولویت‏بندی استراتژی‏ها از فرآیند تحلیل شبکه‏ای (ANP) استفاده شده است. برای گردآوری داده‏ها از مصاحبه، مطالعات کتابخانه‏ای و میدانی، تحقیقات پیشین و نظرات اعضای شورای راهبردی که شامل اعضای هیأت علمی و مسئولین ورزش دانشگاه بودند و از سه پرسش‏نامه محقق ساخته استفاده شده است. در پرسش‏نامه اول ﻋﻮاﻣﻞ دروﻧﯽ و ﺑﯿﺮوﻧﯽ تاثیر‏گذار (7 ﻗﻮت، 2 ﺿﻌﻒ، 6 ﻓﺮﺻﺖ‏ و 6 ﺗﻬﺪﯾﺪ) ﺷﻨﺎﺳﺎﯾﯽ شدند، روایی این پرسش‏نامه توسط خبرگان تأیید و پایایی آن نیز با آزمون آلفای کرونباخ 86/0 تأیید شد. با پرسش‏نامه دوم و در جلسه راهبردی شدت عامل و ضریب اهمیت (وزن) هر گویه تعیین ‏گردید، با توجه به ماتریس هم‏زمان ارزیابی عوامل داخلی و خارجی استراتژی ورزش همگانی و قهرمانی دانشگاه آزاد اسلامی در وضع رقابتی معطوف به قوت (ST) تعیین شد. در این مراحل با توجه به خاص بودن جامعه، با تعداد 20 نفر از اعضای هیأت علمی و مسئولین ورزش دانشگاه، این پرسش‏نامه‏ها تکمیل گردید. براساس یافته‏های تحقیق و نتایج تحلیل سوپر ماتریس حد محاسبه‌شده اوزان و نظرات اعضای شورای راهبردی، استراتژی‏هایی همچون توسعه و ارتقا کیفی واحدهای عمومی تربیت‏بدنی، توسعه کمی و کیفی رویدادهای ورزشی و توسعه دسترسی آسان دانشجویان به ورزش همگانی و قهرمانی پیشنهاد شدند.

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